Breanna Rose

In January, I told myself that this year was going to be different. Truthfully, I was ready to just be. To embrace the little things that make me unique instead of molding myself into somebody I’m not. Then, at just the right time, I discovered the motto “good for you, not for me” in Amy Poehler’s new book and thought to myself “YES PLEASE.” It became clear that in order to just be, I needed to do the very thing that scared me the most: slow down. For the past year, back pain dictated what I could and could not do. Most days, I wasn’t able to work for more than 30 minutes without feeling a terrible surge shoot down from my neck to my upper back. I feared that slowing my pace would set my business back, so I kept going. But that was a dumb idea. Turns out, working through pain is definitely not sustainable.

So I slowed down. At first, it was the worst. Social media was constantly showing me the cool things others were doing. Person A was collaborating with so and so. Person B was moving into a cool studio downtown. Person C was traveling the globe and getting paid to do it. In our highly visual world, it’s easy to feel as if we need to do all of the things. But we don’t. I found myself repeating the motto “good for you, not for me” and continued to focus on slowing down. And it felt amazing!! Being yourself is the best medicine.

In my extra time, I’ve started practicing yoga everyday. I feel more awake, creatively driven, and most importantly — healthy, both physically and mentally. I’ve realized that success, to me, is inner peace. It comes from staying true to who you are and what you love. It’s natural, beautiful, and very much contagious. I have a long way to go and some bad habits to break, but if slowing down has taught me one thing, it’s that doing is easy and being is hard. I think I’ll let the latter be my guide.

Rachael Schirano Website | Design by Rowan Made

I always feel bad for not sharing more work around more often, so hopefully I’ll remedy that a bit by sharing Rachael Schirano’s new brand today! Her logo is a fun one, fusing classic serif typography with a handful of neatly stacked geometric shapes. Feel free to check out her website live right here (and click through her galleries, filled with beautiful work!). I actually worked with my younger brother as the developer on this particular project, which was new and fun! Thanks bro.

Rachael Schirano Business Cards | Design by Rowan Made

Another mini project we tackled during out time together was her stationery suite (above) as well as Rachael’s wedding guide (very similar to a media kit). The whole thing is tightly organized, simple, and definitely makes for a beautiful initial presentation. Plus, I absolutely love how large we were able to get the photos. You can see a few snippets from the finished product below!

Rachael Schirano Media Kit | Design by Rowan Made

A huge congrats to Rachael on the new branding, website, and build out materials. I had such a blast working with you and carefully crafting an identity that made sense for who you are as well as the type of clients you work with. Cheers to that!!


It’s been awhile since I put together a wantlist post, but I’ve been doing a lot of online shopping this week (aka, putting everything in my cart but not actually buying it), so I thought now would be the perfect time to share a few things I’ve got my eye on. First, I have to introduce you to the wonderful brand that is Amos. I’m actually working with them on their website redesign (more soon!!) and snagged a few of their products already. They are absolutely beautiful in person and built with simplicity + high quality materials in mind. So good. And as per usual, I have something from Everlane in the mix. They just released some classic striped tees, but I have my eye on the pale pink version. I’m not sure what’s happening, but my eye is being drawn more towards that color each and every day. Send help? Feel free to click through the products below. I hope you all had a great week! :)