actual snippet from a brand strategy presentation of mine.
I’ve spent a lot of time the past couple of months experimenting with new or updated additions to my design process. And as promised, I’m ready to share some of what I’ve found with you all, starting with the importance of brand strategy. This is something that I’ve struggled with for years, mainly because I wasn’t sure how far to go. I saw some designers keeping things simple with a short (but important) list of questions for their clients to answer, while others spent months digging in and getting to know their clients inside and out, complete with an elaborate presentation, all before the actual design began. Everyone has their own way of doing things, but if there’s one thing I’ve learned about branding a business, it’s this: the better you understand your client and their business, the better you are as a designer. It’s as simple as that. If you are genuinely invested in your clients and doing what you need to do to understand their goals, it’s going to be THAT much easier to help them create a brand that works + lasts. So what exactly do I do? Here’s a step by step overview:
I love sharing process posts with you all. :) I have some cool projects in the works right now, but since this particular one is about to wrap up, I thought I’d share some examples of where we’ve been! The Rose Shed is Rachel Husband’s floristry business in the UK and she’s been an absolute delight to work with. Seriously. Together, our goal was to rebrand her business into a more editorial and sophisticated, yet femme ethos. And the modern serif typography, paired with a lighter palette does just that. Looking back through my sketches, I realized that I never shared her original moodboard with you, so I’ve included that below as well. It’s a favorite of mine!
The branding is officially finalized (hint hint, we landed on the top option) and her website is about to go into development, so I’m THISCLOSE to sharing the whole shebang with you all. Plus, you gotta love when you’re given gorgeous photos full of florals to work with. Kinda made me want to change careers? Okay not really, but the thought did cross my mind. I suspect that I’ll be rolling out some new designs very shortly (and sharing more about some of my new design process), so keep checking back. ;)
I’ve subtly mentioned in many of my most recent blog posts that I’m currently working on streamlining my business. And that I would share a lot of that process with you all, so here it goes! No more of that vague “what is she really doing” sh*t. Ha. Throughout my freelancing career, it’s always been a goal of mine to create a studio that felt bigger than it was. To offer what the traditional studios offered, just in a smaller package. More boutique. At least that’s what I thought I wanted. I looked up to (and still do) studios like Ro And Co. and Stitch Design Co., who seemed to grow while staying true to their small roots. But as time went on, I realized that I liked working by myself for small businesses. And that maybe growing larger wasn’t what I really wanted.