Breanna Rose | Rowan Made

It’s been exactly 2 months (whoa) since the last time I posted on this blog, which is the longest time I’ve ever gone without any sort of update. My time away left me feeling guilty, but free, a combo of emotions I knew I needed to figure out for myself before moving forward. To be totally honest, I’ve struggled with the direction of this space for the past couple of years, unsure of where I fit into the world of blogging. In the beginning, it was a life altering outlet that allowed me to express myself and connect with creatives all around the world, something I’m truly thankful for. I know now, beyond a doubt, that I wouldn’t be where I am today without this little space. But that doesn’t mean that things will always stay the same.

Over the past few months, I’ve asked myself a lot of hard questions, focusing on what my true honest to goodness answers were instead of what I thought they should be. Because at the end of the day, you’ve just gotta be yourself and do your own thing. That’s the real secret. So instead of continuing to follow my original blogging routine and schedule (the one I set for myself years ago), I’ve decided to take a different route. The right route.

Design, for me, has always been number one. I absolutely love helping other creatives tell their stories and creating beautiful visuals for their brand. But once I started my new studio, Rowan Made, I instantly felt a disconnect with this space. I’ve tried a few different things to help connect the two, but nothing felt quite right. I owe a lot to this blog, so it’s been hard (and scary) for me to leg go. To move on to bigger + better things. That said, this is one of the last posts that I will publish to my personal blog. It’s not a goodbye, but a new beginning.

So what’s next? WELL, I’m glad you asked. ;) I’ve been working hard since I don’t even remember when on a huge overhaul for Rowan Made. There will be a new brand, website, a MUCH better + tighter client process, and … a blog. A Rowan Made blog. I’ve been itching to start fresh, and adding a studio blog to Rowan Made’s new website will do just that. There, I plan to tackle my most favorite blogging topics: design + business. I’ve learned a lot over the past 5 years and am excited to share content that feels more connected to my everyday work here at the studio. For everything else, I’ll be using my personal instagram account (@imbreannarose) as a form of micro-blogging, where I can share all that other stuff, like travel, food, our new house (!!!), and everything in between.

At this point, I’m super close to finalizing the new Rowan Made website and blog. Then, everything just needs to be developed! I will make sure to let you all know, right here, when that happens (hopefully this fall), so that you can follow along. For now, feel free to find me on instagram (biz + personal) for other updates. :)

Words can’t express how grateful I am for this space. Change isn’t easy, but sometimes, it’s for the best. I absolutely can’t wait to see what’s next and hope you’ll all join me for the ride. Hugs and high fives to all of you. ♥

The Importance of Brand Strategy | Breanna Rose

actual snippet from a brand strategy presentation of mine.

I’ve spent a lot of time the past couple of months experimenting with new or updated additions to my design process. And as promised, I’m ready to share some of what I’ve found with you all, starting with the importance of brand strategy. This is something that I’ve struggled with for years, mainly because I wasn’t sure how far to go. I saw some designers keeping things simple with a short (but important) list of questions for their clients to answer, while others spent months digging in and getting to know their clients inside and out, complete with an elaborate presentation, all before the actual design began. Everyone has their own way of doing things, but if there’s one thing I’ve learned about branding a business, it’s this: the better you understand your client and their business, the better you are as a designer. It’s as simple as that. If you are genuinely invested in your clients and doing what you need to do to understand their goals, it’s going to be THAT much easier to help them create a brand that works + lasts. So what exactly do I do? Here’s a step by step overview:

The Rose Shed Design Process | By Rowan Made

I love sharing process posts with you all. :) I have some cool projects in the works right now, but since this particular one is about to wrap up, I thought I’d share some examples of where we’ve been! The Rose Shed is Rachel Husband’s floristry business in the UK and she’s been an absolute delight to work with. Seriously. Together, our goal was to rebrand her business into a more editorial and sophisticated, yet femme ethos. And the modern serif typography, paired with a lighter palette does just that. Looking back through my sketches, I realized that I never shared her original moodboard with you, so I’ve included that below as well. It’s a favorite of mine!

The Rose Shed Moodboard | Curated by Rowan Made

The branding is officially finalized (hint hint, we landed on the top option) and her website is about to go into development, so I’m THISCLOSE to sharing the whole shebang with you all. Plus, you gotta love when you’re given gorgeous photos full of florals to work with. Kinda made me want to change careers? Okay not really, but the thought did cross my mind. I suspect that I’ll be rolling out some new designs very shortly (and sharing more about some of my new design process), so keep checking back. ;)