I’ve been thinking a lot about my business lately, and how different it looks + feels from just a few years ago. I used to fall into this go go go mentality … something that over time, tired me out. Completely. After realizing that this particular lifestyle wasn’t sustainable, I pulled back and focused on getting myself healthy and back into a more manageable routine. And although the difference is tangible (and comfortable), it still doesn’t feel right. Part of this has to do with me being a recovering perfectionist, but the other part has to do with focus. I have so many ideas buzzing around in my head, that it’s become overwhelming to actually take that next step.
And then, just like that, a newsletter from my friends over at Hey, Sweet Pea appeared in my inbox at just the right time. They reminded me that it’s okay to focus on just one thing. By doing so, you’re putting your heart and sole into one goal instead of spreading yourself too thin. So that’s exactly what I’m going to do! Tomorrow, I leave for an eleven day trip to Rome + Prague, where I plan to fully enjoy my time away and not work whatsoever. Then, when I’m back, my (fresh) focus will shift towards one major business goal: streamlining. AKA, niching myself even more and making my process as a designer more intuitive.
I’m hoping to share more about what I learn and decide along the way, as I myself always love seeing how other designers handle their own routines as well as business + client management. But beyond that, I’m also curious as to what you’d all like me to share more of on this little blog. More life stuff? More business stuff? You tell me! I created a TWO question survey for those of you who are interested, because I’m 100% intrigued to hear what you have to say. You can take the survey right here. :)
PS. I’m going on my trip with two of my close friends, so the photo above put a smile on my face. Here’s to having a good time, eating a lot of pasta, and seeing all sort of beautiful + new things!! Oh! And I’ll make sure to update my instagram account while away in case you want to check in + see what’s happening.
I just finished up this moodboard with a current client and am about to dig into their brand, so I thought I’d share where we’re at with you all! As you may have guessed, this one is for an up and coming online kids clothing shop that’s aiming to provide hip options for the young ones in our lives. We’re aiming to create a brand that feels modern + clean, but fun all the same. That part is important. ;) To achieve this, I’ll be exploring classic + simple typography options as well as outside design solutions (think geometric!) that will take their overall identity to the next level. It’s always fun to see all of the moving parts (like color, texture, patterns, font system, etc.) come together and I can’t wait to share more!
PS I also presented another moodboard, which you can see here. But ultimately, we decided that a more upscale color palette (not as bright) was more inline with the vibe they wanted to create, while still keeping things fun!
After working with my friend Jen on the Be Free, Lance workshop for over a year now, I thought it would be fun to share some tips (and apps!) I’ve picked up on to help make collaboration a breeze. Working with someone else can be an amazing and insightful experience, but if you aren’t organized or on the same wave length, it becomes that much more difficult to operate. So why not make life easier?
GOOGLE DRIVE One of the first things we did when starting our collaboration was to create a shared Google Drive folder specifically for our project that we could both access. Within that folder, there are OTHER folders (surprise surprise) that help keep everything organized. We have a section for course content, finances, and a few other things, too. This way, we can both update documents at the same time, collaboratively edit, and not have to send files back and forth, which is a major time saver.
DROPBOX Jen and I are both synched up with DropBox, so that we can access our files absolutely anywhere (highly recommended). I signed up a little late in the game, but after I got myself situated, Jen invited me to her “Be Free, Lance” folder and everything has gone SO much smoother since. Now, instead of having our own folders on our respective desktops, we see the exact same things. If I edit a file, Jen automatically has the updated version. Or if Jen creates a new folder and fills it with important files, I’ll be able to see it as well. I can’t tell you how slick this is. I’ll never go back. ;)
SPLIT TASKS Whenever you start a new collaboration, it’s important to talk about who does what. Assess each of your individual skills and assign different tasks so that the work is split up evenly. For example, I have more of a background in website development, so I handle a lot of the “tech” stuff related to the BFL website. And since that takes time, Jen has stepped in to be the main designer on our website and marketing materials, as that’s something that takes time as well. Other little things, like who posts to what social media outlets, can (and should) be discussed!
TODOIST So you’re already sharing files seamlessly and have decided who does what. But how do you create a plan and system so that you’re both aware of what’s happening at any given time? This is where ToDoist comes in for us. Inside ToDoist, we have a specific BFL folder where we can list tasks, assign them to a certain person, and set due dates. We started off sharing timelines in email, but those quickly got buried or lost, so this has become a lifeline! Now, we know exactly who needs to do what and when they need to do it by. And when a task is complete, we simply check it off and move on! I’m completely obsessed.
COMMUNICATE Despite having all of these cool apps and feeling organized, it’s still extremely important to make sure that you’re always communicating. If you have an idea that you’re not sure about, share it! That’s what collaboration is all about … working together to create something BETTER than you could do yourself. Or if you feel like there’s too much on your plate, speak up! Open + honest communication is the backbone to a successful collaboration. If you have that, you’re already ten steps ahead. ;)
PS Registration for our second Be Free, Lance workshop is only open until this coming Monday!! Our private facebook group is already buzzing around with new relationships and introductions, and I’m excited to see how it flourishes from there. We hope you can join us!