I know it’s been awhile since I’ve shared anything work related, but this particular project is a good one and I’m already so eager to share everything. I was approached by a local food truck biz a few months back that was looking to move into an actual retail space as well. Food + local? YES PLEASE. We are currently in the rebranding phase, aiming to create a new identity that feels modern, sophisticated, local, and clean. The above moodboard does a good job of combining their vision for the retail space with the actual brand itself. Picture this — concrete flooring, wooden chairs / tables, black & white accents, and hints of green hues (a whole fridge of greens in view). I promise to share more as soon as it goes live. We have a bit of a tighter schedule, so excuse me while I get back to work. ;)
WHO IS YOUR FAVORITE ARTIST THAT PUTS YOU IN THE MOST CREATIVE MOOD? When I need to check in + focus, I really enjoy listening to anything by Alt-J (“Nara” is my favorite right now). Their music is fairly soft, but very free and forward flowing. Plus, I never know the words so I’m not inclined to start singing along. ;)
AT WHAT POINT DID YOU REALIZE CLIENTS WERE APPROACHING YOU RATHER THAN THE OTHER WAY AROUND? AND WHAT DO YOU THINK WAS THE IMPETUS FOR THAT SWITCH? Great question! When I first started freelancing, most of my work came in via referrals from other designers I had established relationships with. They would send me work that they couldn’t take on which was extremely helpful at the time. That went on for about 6-12 months (although work sometimes still filters in from design friends), until I was able to really expand my portfolio and begin defining who I wanted to work with thanks to past client experiences. This also happened to coincide with me getting more serious about blogging and developing a solid readership, so I was putting myself out there and being seen more!
It’s been a busy few weeks, so I thought I’d check in and share a little behind the scenes action! A few weeks ago, Michael and I had date night before things started getting busy this month. We went to The Copper Hen, where my favorite macaroni & cheese lives (their logo is also amazing). We also visited The Walker Art Center in Minneapolis, which is always free on Thursday evenings. Cheap date night for the win! Since then, we have been busy traveling, workshopping, working, hanging with friends + family, and watching House of Cards whenever we can.
I had a few of my good friends stay over at our house this weekend and tried out this recipe for homemade ice cream! It’s very vanilla and very simple, but I’m a fan nonetheless. We spent the evening eating pizza, drinking wine, playing Scattergories + Heads Up (awesome), and teaching each other yoga moves. Is this what adults do at sleepovers? I’ll take it. :)
I spent the first half of last week in Chicago with Jen to work on all things Be Free, Lance. Our first online workshop ended last month and we received a lot of great feedback that we wanted to take the time to sift through together. We have big plans for the future of our course and can’t wait to roll out a bunch of updates in the coming months. If you’re at all interested in joining our second workshop (starting June 1st), feel free to sign up for our mailing list. It’s the best way to hear about things first, as well as snag some deals. ;) More soon!!
PS. Michael and I are heading down to Phoenix, Arizona later this week for some R&R. His parents have a second home down there and I hear it’s going to be upwards of 90 degrees … so if you need me, I’ll be at the pool. ;) Oh! And if you have any amazing food recs or day trips we should take while down there, let us know!! I’ll be sharing more on Instagram as usual.