Process | Design by Rowan Made

It’s been quite awhile since I shared some process shots from current projects with you all. That’s probably because things slowed down over the holidays (as usual) and now everything is quickly busying back up. That said, I should have some more projects to share very shortly! This project, though, was a fun one. My client Barclay is finally at a point in her business where she’s ready to expand + see what happens. The new place is called “Camp On The Doorstep,” where she offers tons of custom knitted goods (think chunky!) that will no doubt be a success. We wanted to create a brand that was a modern contrast to her textured products with room for some sort of illustration, whether it be in the main logo or mark. We ended up expanding on the top left option (above), based on this original moodboard, and have some fun moving parts to go along with it. More soon!

Moodboard | Curated by Breanna Rose

The above moodboard was put together for a photography client of mine, and it’s one that I’m pretty excited to share with you all. We’re going for a classic + timeless approach, with a little bit of an edge. Think : lots of clean lines, exploration of sans serif and serif typography, and a little bit of je ne sais quoi. I’ve already started putting together some initial designs and will share them as soon as they’re ready. In the meantime, I’ll leave you with this lovely little board … it kind of makes me want to like pink more than I do. ;)

Breanna Rose

ONE
Growing up, I remember playing outside all the time. We built impressive forts (with built in beds), had neighborhood snowball fights, and would come inside every hour or so for a steaming hot chocolate topped with marshmallows before hitting the backyard snow piles once more. I miss those days. The days where I didn’t even notice the cold. Because MAN, has it been cold. But that’s what you get for planting yourself firmly in the middle of a Minnesota winter.

Breanna Rose

TWO
Michael sent me a link to this article last night, which I found pretty interesting! It describes several “cultural concepts” from other countries that don’t necessarily translate to a word here in the States. I’m really into the idea of “hygge,” a term used in Denmark that loosely translates to “togetherness” and “coziness.” That sounds pretty good to me, especially during our long + chilly winter months. I’ll be practicing my hygge by piling blankets on top of myself while eating popcorn + watching An Idiot Abroad (favorite!!) with Michael.

Breanna Rose

THREE
I purchased an ice cream maker a few weeks back, and can already tell that we’re going to have a love / hate relationship. The problem is that I have an enormous weakness for ice cream, so there’s no stopping me when something homemade is in the freezer. And unfortunately (or fortunately), that’s happening quite a bit these days. I started off with a more custardy recipe from The Kitchn cookbook, and have since graduated to this base recipe adapted from the Jeni’s Splendid ice cream method. Basically, I’m in heaven and there’s no turning back.

Creative Diaries by Breanna Rose | Featuring Athena Pelton

Athena Pelton started off as a client. Then I was hers. But somewhere in between then (or almost instantly), we became friends. Athena is a photographer, stylist, and general creative powerhouse (check out her hand lettering!). I couldn’t wait to share more about her in this series and am glad she’s on board! For this creative diary entry, she was to focus on one single work day and answer a few simple questions about the good, the bad, and the inspiring. This is what happened, truthfully.

WHAT IS THE FIRST THING THAT YOU DID THIS MORNING
As soon as I woke up I headed to the basement to spend 45 minutes on the treadmill while I watched an episode of Gilmore Girls. Then I headed upstairs and crawled into the bed with the girls for some morning snuggles. We went downstairs together for breakfast – which is my favorite meal of the day right now because I’m doing the Whole 30 and I LOVE breakfast food. Oh, and coffee. Always coffee.

Creative Diaries by Breanna Rose | Featuring Athena PeltonCreative Diaries by Breanna Rose | Featuring Athena Pelton

DESCRIBE ONE CHALLENGE THAT YOU FACED
I have a full time corporate job during the week, on top of being a freelance creative and business owner, so my husband is a stay-at-home dad. He is currently learning coding and front end web development, (whoop!!) and he uses the computer in my office/studio for his lessons. Today I had a shoot for my new website, &HELEN, and it was quite the learning curve sharing a space with each other, staying focused and on task, and watching over the womb fruits. I’m looking forward to making the switch to full time creative work, and having a spouse that is preparing to work full time from home as well, but today it became obvious that we are going to need another computer, and a bigger office.

Creative Diaries by Breanna Rose | Featuring Athena PeltonCreative Diaries by Breanna Rose | Featuring Athena PeltonCreative Diaries by Breanna Rose | Featuring Athena Pelton

DESCRIBE ONE ACCOMPLISHMENT
I shot images for a feature that the lovely girls of Drop It Modern are doing on my new brand, &HELEN, and drafted a new blog post. Blogging has sort of become a mundane activity for me, so it feels good to sit down and get some of it done. I also submitted a few weddings to print publications (eeeek!), and managed to teach the youngest womb fruit all the words to “Blank Space.” It’s been a banner day.

DESCRIBE ONE THING YOU LEARNED
Cutting cauliflower makes your entire house smell like a fart.

Creative Diaries by Breanna Rose | Featuring Athena PeltonCreative Diaries by Breanna Rose | Featuring Athena Pelton

WHAT IS THE LAST THING YOU DID FOR WORK
Answered emails. I used to answer emails as soon as they came in, and sometimes, depending on the subject and/or sender, I still do, but most things I leave until the end of the day. Emptying out my inbox gives me a sense of completion, of doneness, and since I work in my home, it’s the perfect way for me to have a definitive end to the work day. Which I think is important.

AND JUST FOR FUN, DID YOU EAT ANYTHING TASTY
Since I’m doing the Whole 30 (and can’t have donuts – Wah!), I’ve been doing a lot more cooking and meal prepping. For breakfast I had fresh berries with coconut cream and cinnamon and some dried mulberries on top. Seriously so amazing.

Creative Diaries by Breanna Rose | Featuring Athena Pelton

Florida | Breanna Rose

On the evening of December 19th, I put on my “comfy clothes,” made myself some Annie’s Macaroni & Cheese, and prepped (AKA, watched several episodes of Gilmore Girls) for an overnight, 24 hour long drive down to Orlando, FL with my family. Michael would be joining us later via plane (smart dude) and was off celebrating Christmas with his family that night, so I paced around expectantly like one does before a big trip. Once on the road, we popped on the Serial Podcast, and were good to go.

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Our first stop was Universal Studios in Orlando, mostly because of Harry Potter World (#dreams). We spent two days waiting in long lines, seeing an adorable rendition of The Grinch Who Stole Christmas, and pretending we were at Hogwarts. It was definitely a different sort of Christmas, that’s for sure! 80 degrees? My body was certainly confused. Once finished, we drove another two hours down south to Port St. Lucie, FL, where my Grandma and Great Aunt now live to celebrate Christmas as a family for a few days. :)

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Next up, we drove a few more hours down south and ended up in Boca Raton for the “beachy” part of our trip. It was here that I had one of the most fabulous pasta dishes of my life (second to the carbonara in Nice, France) at Piccolino. It was this hole in the wall place that only seated maybe 30 people tops. We weren’t sure what to expect, but man, it did NOT disappoint. The owner served everyone himself and even gave us free fried zucchini appetizers + shots of their homemade limoncello. Plus, the Penne Vodka is something I will dream about for, well, forever. We also spent an afternoon in Miami (South Beach), where we soaked in the hot weather, art deco architecture, and ate amazing Mexican food at a little taco stand called Taquiza.

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Overall, it was a great trip and an an interesting take on Christmas from what we’re used to up here in Minnesota. I’ve never spent this particular Holiday out of state, so experiencing 80 degree whether instead of snow was fun! And now, it’s back to dealing with negative temps + a windchill that I’m not too fond of. Until next time, Florida! Stay warm.