When it comes to freelancing, I can honestly say that I wouldn’t be where I am today without blogging. Now, I’m not saying it’s the only way to score clients, because it’s definitely not. There’s still various ways in which you can promote yourself + your work. However, with the domination of technology, those who do not have some sort of presence online are definitely missing out. Hands down.
When I started blogging, my audience was tiny. In fact, I’m pretty sure only friends + family visited! With the combination of patience & social media, my numbers slowly-but-surely started going up as I connected with others online. With blogging, you have the opportunity to allow people to get to know who you are, not only as a person, but in work as well. How you do that is up to you, but when done right, your freelancing career can be catapulted in a big way.
At the beginning, my blog was mainly filled with inspiration – images I enjoyed & wanted to share with others. But after awhile, I decided to start sharing insight into my process as a freelance designer and snippets of my work, simply so my visitors knew what I was doing each and everyday. The point is, if your readers are not only aware of your services and aesthetics, but also feel like they know you as a person through your blog, they’ll be knocking at your door in no time.
Sure, twitter and facebook are great outlets for communicating with others, but they’re also limiting. Blogging allows you to have a blank canvas. Fill your space, communicate, share, inspire … the sky really is the limit. Have patience, play your cards right, and blogging will always be on your side.