When you work for yourself, you ARE the voice of your business. The question is … what sort of voice do you have?? As many would guess, making sure you come across in a professional way is a must. But how far is too far? I’ve found that there’s a fine line between professionalism and stiffness, especially in the creative world! After all, we’re creative beings, not lawyers.
I’ll be honest, when I receive emails that don’t have any life whatsoever, it’s a big turn off. Don’t be afraid to keep things light when you can. Ask about someone’s day, tell them something funny that happened, or even give them a little compliment! Sure, there will be times when you need to get down to business, which is fine, but that doesn’t mean everything has to be so cut & dry. People like speaking to someone who comes across as real, not robotic.
To solve this, I like to make sure I have a healthy mix between professionalism and ME. This doesn’t only apply to emails and phone calls, but social media, too! I try my best to explain things in the easiest way possible, use casual terminology, and be friendly. It’s always been important to me that I am my brand … from aesthetics to the way I converse and present myself. Everything. It’s all me.
So think about your own voice. In real life, are you fun and lighthearted? Then why not translate that to your business? Trust me, you’ve had years upon years of practice being you … it’s what you’re best at. Take that as a base and add professionalism when needed and you’ll be golden!