I put a note out on facebook the other day asking for new freelance topics that you guys would like to cover. A bunch of you responded already, but if you have new ideas that aren’t currently listed, please comment right here. Today, we’ll cover confidence + self worth. Pricing is a tricky subject ( & I’ve covered it a few times in the past ) – but I’m going to tell you about a little secret today that can help with the confidence factor.
When I first started out, I undervalued my own work. Not only was I scared to talk about money, but I was constantly being told that possible clients “couldn’t afford my prices.” This baffled me, simply because I knew deep down that I was already cutting people a very good deal … so why was it so hard to land a gig??
I realize now that my error back in the day was a lack of professionalism. Since then, I’ve created a very in-depth pricing sheet that covers my hourly rate + standard base fees for all offered packages ( branding, website design, etc. ) as well as a little brief of what is included. Although each final quote is individualized, I’ve found it extremely helpful to be able to send out an informational sheet from the get go. This establishes professionalism and an understanding of what the going rate ranges are.
Believe it or not, I 100% believe that you will score more projects by simply creating a well branded pricing sheet of your own. As soon as I did this for myself, my inquiry to signed contract percentage skyrocketed. Think of it as the first form of communication for you to PROVE that you’re an experienced designer who is more than capable to take on creative work. Talk the talk.
PS. If you want to take things to the next level, email potential clients a nicely designed PDF of your general process from the start as well. That way, they’ll be able to picture themselves actually working with you and what is all included in the price.