So far in our pricing discussion, we’ve talked about estimating your income and hourly vs fixed fee pricing. Today, we’re going to put these topics to good use. You know, real-world-practical-stuff.

One of the hardest things to do is put a price on creative work. Seriously. In the beginning, it feels like more of a guessing game than most would be comfortable with … but that’s life. You need to dip your toes in the water and go for it! Over time, I promise that you’ll become 100 times more comfortable with your services and what you charge. For instance, one of the first freelancing gigs I ever had was a logo + website combo … for only $300. At the time, I was so excited to take on new work and get my name out there! I quickly realized that spending that much time on a project for a low price just wasn’t worth it! You simply wouldn’t survive on that kind of rate unless you worked at the speed of light. Fast forward a couple years and my pricing for branding and websites starts at $1,000 bare minimum. It’s taken me a bit of time – but I’m finally at a comfortable place in the whole pricing game.

So where do you start at, then? That’s the question. Tak your experience and work ethic into consideration when you’re putting together a pricing estimate for a potential client. Think about what you’d like to make and how long something will take you. Jessica Hische says it well … if you feel a little nervous about telling someone your price, you’re probably spot on. If not, you’re most likely underselling yourself! Start out with a flat fee that you’re comfortable working with and move up from there until it feels right. Go with your gut, it knows you well!

The hard part about being a creative is that not everyone understands our time and worth. In fact, some people think we can whip things together in a day, which is far from the truth! Luckily, most potential clients understand the value of good design and are willing to pay for it. Because I’ve run into both types of people, I quickly learned that it was best to be legit. Yes, legit. If you present yourself in a professional manner, you’ll be treated that way! Use well designed pricing sheets, invoices, and informational sheets. Trust me, people will appreciate and respect that you went the extra mile to present your business.

This is the last of my three part pricing series posts for Be Free, Lance – although I’m sure more will sneak in the future. Even though pricing can be overwhelming, I hope I was able to break it down just a little bit for you all.


  1. twiggs says:

    well, i just loved reading all these parts and i’m quite impressed no comments were made on these. to be honest, i deal with all this + the fact that i didn’t go to college to do what i do for a living. i taught myself photography, graphic and web-design. and you may not like reading this part, because i assume you have a degree and here i am saying that i’m a graphic/web-designer without a single degree. well, i don’t say that openly exactly for the lack of degree, but after graduating in psychology and working in a corporate consulting environment, i figured out i wanted something else with my life. and since then i’ve been learning, reading, trying and making things, and fortunately clients keep coming to push me over the edge and learn even more. it’s so hard when sometimes you don’t have a clue if you’re doing things exactly the way teachers teach. but i do love what i do and the amount of hours trying to make everything look good and professional, learn more to get to what clients want is making me feel better about what i do, it’s something that i accomplish with every client. so i’m really sorry for the huge huge comment (my oh my this seems like a life story!), and thank you for this kind of information. it really helps me put another thing straight!

  2. Yasmin says:

    Thank you for these posts, they have been very helpful. Can you share any advice on how you would go about pricing projects that involved a campaign, where they will continue to need flyers, ads, social media, billboard designs during the course of 3-6 months? I appreciate your time and response!

  3. […] Pricing has always been a major topic amongst creatives and entrepreneurs alike, and I particularly found these 3-part series by Breanna Rose very useful. Check them out here >>> Part 1, Part 2, Part 3. […]

  4. Staci says:

    I have been looking for articles about pricing for a long time now and this is the best one I’ve seen yet, so thank you! Do you have a link to your pricing pages in the image or example? Would love do see more exactly how you broke things up. Thanks!

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