Do you guys remember that scene in the first Harry Potter movie where the gang is on their final hunt for the Sorcerer’s Stone? Specifically, the point where all three get tangled in vines ( Devil’s Snare ) and can’t get out unless they relax. No? Okay, well you can watch it right here. This is getting nerdy isn’t it?? Oops. Anyway, Hermione tells the boys to relax and they’ll be set free, which is exactly what happened. A little while back, I was feeling the same exact way about my own business. Panicked. For really no reason at all.
This all started during the summer months ( which I spoke a little about right here ) when things were slower around the office. Before I conditioned myself to take advantage of natural work breaks and enjoy the summer, I allowed myself to let negative thoughts seep in. I worried about income instability, paying the bills, not landing the right clients, etc. etc. But the thing is, I still had enough work. The only difference was that timelines and incoming inquiries were spaced out a bit more that usual. THAT’S IT. Naturally, I was making a big deal about nothing, which does happen to the best of us every once in awhile.
You could say I was a bit like Ron in the Devil’s Snare. I was panicking when the answer was right in front of me all along. Relax. Work will come. If you are doing everything in your power to positively market your brand, network, and consistently carry out great work … you are on the right track. Projects will come and go and you’ll have weeks ( and months and years ) that are busier than others, but don’t let that stop you. Just relax and be. Whatever happens will happen. You’ll find your way in the end.