One thing that I love about being my own boss is that I have the power to carve out my own path. There is no “standard” when it comes to the modern world of entrepreneurship these days, which is a big reason why so many people are starting their own business — and THAT is something I am so proud to be a part of. I’ve been doing a lot of thinking as of late regarding my past, present, and future. Not only in reference to my business, but my personal life as well. You see, I’m one of those people who walks the line of living seamlessly ( or crazily ) between those two things. Life intertwines with business. And work effects life. While difficult at times, I’ve come to accept that they will always have some kind of tie to one another — so why not make the best of it??
Now, I don’t mean for this post to come across as negative. What I’m truly trying to discuss is the strengths that we as creative individuals have. For awhile, I was paralyzed by my life/work balance. I have always loved my job, but wondered how I would keep up for twenty years, let alone more. I guess you could say I was nervous about the future. But one day, I started asking myself why I wasn’t making things easier for myself … which was one of those lightbulb moments.
I took out my notebook, wrote down what I felt were my true strengths, and thought a whole lot about what those things meant. I quickly realized that if I could tailor my business to solely utilize those things, I could keep the whole happy life/work balance thing in check. Feeling content within my business = more time to enjoy and appreciate this little thing called life, as it should be. With that said, I thought I would share with you all my three defined strengths in hopes that you, too, will take some time to really think about yours.
DESIGNER This one may seem fairly obvious, since I consider myself a designer by trade. I’ve always loved type, color, and believe that I truly am in the right “field.” But in order for this to continue as a strength, I’ve realized that I actually need to design less. The reason for this is to help maintain passion. I’ve already been taking on less work + becoming more picky about what I do take on, which has already been a huge help.
HELPER Throughout the last few years, I’ve loved writing + talking about freelancing. I understand how hard / scary it can be to start your own business, so I’ve really enjoyed sharing my own experiences and knowledge. I don’t see the point in keeping everything a secret — so I want to help — honestly and truthfully. It wasn’t until recently that I recognized how much a part of me this really is. I hope to introduce more of this within my business in the future through consultations, e-books, and more.
DIRECTOR As a freelancer, I was instantly thrown into a world of building my own business from the ground up. Although I’m constantly improving my process and daily techniques, I pride myself for consistent organization and always having a firm grip on what’s next. Because of this, I was able to bring a new designer, Maddy, on board and hope to continue expanding my business beyond just myself.
So there you have it, the strengths I’ve chosen to run with. Just by writing these three simple things down, I’ve felt a lot more relaxed and more excited about what the future holds. I’m a planner at heart and thrive on defining my own path. I know some people are more adventurous and able to go with the flow, but that doesn’t mean you shouldn’t consider your strengths. Give it a try and see what happens!