I share a lot of my in progress moodboards from client projects and have been asked several times what my process is like, so I thought NOW would be the perfect time to share! I have a secret project going on right now and have developed this pinterest board and the above moodboard to help us demonstrate how I go about creating inspirational boards with the help of clients. Do note that this is how I go about creating moodboards, but it’s certainly not the only way.
* It’s important to note that before I begin the inspirational phase with clients ( moodboard development ), we’ve already been discussing the project in depth and they have already completed a very detailed questionnaire that allows me to strategize and clearly see a direction their business + brand should take. The moodboard makes it visual.
STEP ONE Have your client create a completely new pinboard specifically for their project with you. It can be public or secret, depending on how much they want to share with the world. Have them fill the board with typography, color, and any imagery that they believe “fits” their aesthetic. I always have my clients start pinning AFTER we’ve talked about a style + direction, so that they have a good sense of what to pin. This helps keep things consistent rather than chaotic.
STEP TWO Once the client is finished pinning, I have them invite me to the board. I go in and make simple observations based on what they’ve pinned. What kind of typography pops up most? Are the colors they like prevalent? Is anything confusing or conflicting? I take all of these things ( and more ) into account and leave a couple comments here and there below pins that relate to what I’m seeing. The role of these questions and comments is to further define their direction and make sure we’re on the same page.
STEP THREE I inform my client that I’ve made some comments on the board and simply have them comment back with answers. Nine times out of ten, I now feel confident that we’re on the same page and I understand what needs to happen to best move forward.
STEP FOUR Most of the time, clients pin upwards of 25-50 pins for their project. After we’ve looked at everything and clarified any questions, it’s time to narrow things down. I tell them to reduce their board to only 10-15 pins tops, which really forces them to focus on all of the design details and pick out the most consistent pins.
STEP FIVE Once there are only 10-15 pins left in the pinboard, I go in and add ( usually 5-10 ) NEW pins on my own. Since we’ve been back and forth and agree on the style + aesthetic, this is the last test to make sure we’re on the same page. If the client approves my pins, we’re ready to make a moodboard.
STEP SIX You’d be surprised at how different a pinterest board and moodboard can actually feel, visually. Pinterest has quite a bit of padding between images and most people don’t arrange images to purposely sit next to other images. With moodboards, it’s all about rearranging images and creating a board that’s a perfect mixture of type, color, and aesthetic. It’s a small work of art that defines the direction of a brand.
STEP SEVEN Once the moodboard is finished, I present it to my client and ask if there is anything that feels off or that they would remove. Like I mentioned before, sometimes images that seemed perfect on pinterest may not work anymore alongside other photographs. If there are any changes, I make them. If not, it’s time to start the actual design process!
I know this process may seem like it takes a bit of time, but it’s actually really quick. The first five steps really only take a couple days, while putting the moodboard together takes a few hours. Not bad!