After the launch of my new design studio Rowan Made a few weeks back, many of you expressed interest in hearing more about why I chose to kick my own name to the curb and start fresh. In all honesty, I felt that I had hit a ceiling working under the name “Breanna Rose.” Yes, it’s my name … but it didn’t allow for much growth beyond myself. Last May, I took a big step and hired a contract designer to help with incoming project overflow. But in doing so, I quickly realized that I had entered into a new weird grey area. This designer was working alongside me, but under my name. That part felt weird. I absolutely loved having her around to take on new work, but didn’t feel my personal brand was truly setup for this type of working environment. So from that moment on, the seeds of creating a new brand were planted.
I’ve always wanted to establish a design studio to grow and flourish, but didn’t necessarily think it would happen this early. It was always “future” thinking. But after continuing to work with my designer and becoming a part of even more collaborations, it became very clear that something needed to change. I was simply outgrowing myself. So I spent much of last summer dreaming, scheming, and really thinking about the direction I wanted to move forward with. To do this, I had to be completely honest with myself about the business I hoped to cultivate. Because our world is SO visual now, it’s easy to get stuck in the comparison mindset where we create a business around what we “believe” to be right and in turn, ignore what we truly want. That was my biggest hurdle.
For the longest time, I thought opening up my own studio meant having an office outside of the house, filled with working creatives and who knows what else. I would have the coolest decor and grab lunch at some hip spot down the street all the time. While there is nothing wrong with this, it’s an idealization that just isn’t me. In reality, I’m a bit of a quiet homebody who simply enjoys working at home. I get a lot done, have my own space, and don’t have to commute whatsoever. To me, it’s ideal. While my ideal may not be yours – or visa versa – that’s the point. We need to do our own thing! There are no rules. Except, well, you need to pay your taxes. You should probably do that.
Once I allowed myself to think of Rowan Made as a blank slate and something bigger than just ME, everything fell into place. This is my truth : I plan to continue working at home, in a nicely functioning office. I like it here and don’t feel a pull to go elsewhere. Some days may be spent in pajamas. Others may be completely different, spent out of the house working on fun collaborations. And eventually, I will bring talented creatives into the mix with different skill-sets to help bring RM to the next level. I’m not traditional and these people don’t have to live in my neighborhood or my state, for that matter. It’s all about the right fit because through trust, they can work from wherever. Everything else will fall into place, as long as I’m always honest with myself and the people I work with. That’s the new direction Rowan Made has given me.
If you find yourself in a similar situation, try thinking about your own truths. Where do you want to work? Who do you want to work with and how much control do you need? Remember, there are no set rules. As freelancers, we have the ability to forge our own unique path. If you want to work abroad in Europe for a year, do it! Or if you want to combine your skills into one business and have killer offerings, go for it. Nobody is stopping you. Screw commonality and create the best business you can dream up. I can’t wait to see. ;)