There’s this nagging question that’s been coming up over and over again in my head lately. What do I really want? For years, I’ve been following this meticulously carved path that I created myself. Start my own business, check. Make money, check. Buy a house, check. Do all of these other various “important” things, check. But is it what I really want? Maybe. Maybe not. I know this all sounds pretty vague and possibly dramatic (ha), but change is inevitable in this little thing called life. For all of us. I mean, don’t get me wrong … I absolutely LOVE my job and am grateful that I get to help other creatives tell their own unique stories. But sometimes, the very path that I carefully laid out myself, and the push for “success,” wears me out a little too much. And that’s the part that has me looking around + longing for some sort of shift.
I know it’s been awhile since I’ve shared anything work related, but this particular project is a good one and I’m already so eager to share everything. I was approached by a local food truck biz a few months back that was looking to move into an actual retail space as well. Food + local? YES PLEASE. We are currently in the rebranding phase, aiming to create a new identity that feels modern, sophisticated, local, and clean. The above moodboard does a good job of combining their vision for the retail space with the actual brand itself. Picture this — concrete flooring, wooden chairs / tables, black & white accents, and hints of green hues (a whole fridge of greens in view). I promise to share more as soon as it goes live. We have a bit of a tighter schedule, so excuse me while I get back to work. ;)
The above moodboard was put together for a photography client of mine, and it’s one that I’m pretty excited to share with you all. We’re going for a classic + timeless approach, with a little bit of an edge. Think : lots of clean lines, exploration of sans serif and serif typography, and a little bit of je ne sais quoi. I’ve already started putting together some initial designs and will share them as soon as they’re ready. In the meantime, I’ll leave you with this lovely little board … it kind of makes me want to like pink more than I do. ;)