The Rose Shed Design Process | By Rowan Made

I love sharing process posts with you all. :) I have some cool projects in the works right now, but since this particular one is about to wrap up, I thought I’d share some examples of where we’ve been! The Rose Shed is Rachel Husband’s floristry business in the UK and she’s been an absolute delight to work with. Seriously. Together, our goal was to rebrand her business into a more editorial and sophisticated, yet femme ethos. And the modern serif typography, paired with a lighter palette does just that. Looking back through my sketches, I realized that I never shared her original moodboard with you, so I’ve included that below as well. It’s a favorite of mine!

The Rose Shed Moodboard | Curated by Rowan Made

The branding is officially finalized (hint hint, we landed on the top option) and her website is about to go into development, so I’m THISCLOSE to sharing the whole shebang with you all. Plus, you gotta love when you’re given gorgeous photos full of florals to work with. Kinda made me want to change careers? Okay not really, but the thought did cross my mind. I suspect that I’ll be rolling out some new designs very shortly (and sharing more about some of my new design process), so keep checking back. ;)

Moodboard | Curated by Rowan MadeColor Palette | Rowan Made

I just finished up this moodboard with a current client and am about to dig into their brand, so I thought I’d share where we’re at with you all! As you may have guessed, this one is for an up and coming online kids clothing shop that’s aiming to provide hip options for the young ones in our lives. We’re aiming to create a brand that feels modern + clean, but fun all the same. That part is important. ;) To achieve this, I’ll be exploring classic + simple typography options as well as outside design solutions (think geometric!) that will take their overall identity to the next level. It’s always fun to see all of the moving parts (like color, texture, patterns, font system, etc.) come together and I can’t wait to share more!

PS I also presented another moodboard, which you can see here. But ultimately, we decided that a more upscale color palette (not as bright) was more inline with the vibe they wanted to create, while still keeping things fun!

Green + Modern Moodboard | Curated by Rowan Made

I know it’s been awhile since I’ve shared anything work related, but this particular project is a good one and I’m already so eager to share everything. I was approached by a local food truck biz a few months back that was looking to move into an actual retail space as well. Food + local? YES PLEASE. We are currently in the rebranding phase, aiming to create a new identity that feels modern, sophisticated, local, and clean. The above moodboard does a good job of combining their vision for the retail space with the actual brand itself. Picture this — concrete flooring, wooden chairs / tables, black & white accents, and hints of green hues (a whole fridge of greens in view). I promise to share more as soon as it goes live. We have a bit of a tighter schedule, so excuse me while I get back to work. ;)