I just finished up this moodboard with a current client and am about to dig into their brand, so I thought I’d share where we’re at with you all! As you may have guessed, this one is for an up and coming online kids clothing shop that’s aiming to provide hip options for the young ones in our lives. We’re aiming to create a brand that feels modern + clean, but fun all the same. That part is important. ;) To achieve this, I’ll be exploring classic + simple typography options as well as outside design solutions (think geometric!) that will take their overall identity to the next level. It’s always fun to see all of the moving parts (like color, texture, patterns, font system, etc.) come together and I can’t wait to share more!
PS I also presented another moodboard, which you can see here. But ultimately, we decided that a more upscale color palette (not as bright) was more inline with the vibe they wanted to create, while still keeping things fun!
I know it’s been awhile since I’ve shared anything work related, but this particular project is a good one and I’m already so eager to share everything. I was approached by a local food truck biz a few months back that was looking to move into an actual retail space as well. Food + local? YES PLEASE. We are currently in the rebranding phase, aiming to create a new identity that feels modern, sophisticated, local, and clean. The above moodboard does a good job of combining their vision for the retail space with the actual brand itself. Picture this — concrete flooring, wooden chairs / tables, black & white accents, and hints of green hues (a whole fridge of greens in view). I promise to share more as soon as it goes live. We have a bit of a tighter schedule, so excuse me while I get back to work. ;)
The above moodboard was put together for a photography client of mine, and it’s one that I’m pretty excited to share with you all. We’re going for a classic + timeless approach, with a little bit of an edge. Think : lots of clean lines, exploration of sans serif and serif typography, and a little bit of je ne sais quoi. I’ve already started putting together some initial designs and will share them as soon as they’re ready. In the meantime, I’ll leave you with this lovely little board … it kind of makes me want to like pink more than I do. ;)