The above moodboard was put together for a photography client of mine, and it’s one that I’m pretty excited to share with you all. We’re going for a classic + timeless approach, with a little bit of an edge. Think : lots of clean lines, exploration of sans serif and serif typography, and a little bit of je ne sais quoi. I’ve already started putting together some initial designs and will share them as soon as they’re ready. In the meantime, I’ll leave you with this lovely little board … it kind of makes me want to like pink more than I do. ;)
I have a pretty exciting project in the making for a talented knitter who is finally making her dreams a reality! She uses quality materials and THICK yarn to create unique statement pieces ranging from scarves and hats to blankets and rugs. As you can see by the moodboard we created for this project, we are going for an identity that is minimal, with a little bit of texture (or illustrative qualities) here and there. I have a feeling that I’ll be illustrating a sheep in my near future. ;) I’m definitely excited to share more on this one as we continue along!
My original goal for Rowan Made was to have a fully functioning website up during the fall. But you know, life happen and things change. ;) Although the website is coded and ready to go (behind the scenes), I’ve been working on a few project expansions before actually opening it up to the public. It’s been driving me nuts (I’m so antsy!!), but it’s truly important to showcase projects that will attract the right clients for Rowan Made. It’s taken me a bit of trial and error to discover my true niche, but this launch should help solidify things. Since I’m so excited to show you all everything I’ve been working on, I thought I’d let you in on a little secret project of mine. This is the moodboard for a conceptual rebranding of an ice cream shop here in Minneapolis!
There aren’t any rules that say you can’t work on fake projects, so I’ve taken it upon myself to do just that. I wanted to pick a brand that would fit into my new portfolio and help share the type of work I absolutely enjoy being apart of. And food is a big part of that. ;) The above moodboard takes a modern, yet semi-nostalgic approach to the ice cream shop, while utilizing lots of texture and color to really sell things. If you’re sneaky, you can see a few more sneak peaks on my dribbble account. Cheers to taking matters into your own hands and I hope to share more really soon. The new goal is to launch Rowan Made’s website before the new year arrives. SOON!