The Rose Shed Design Process | By Rowan Made

I love sharing process posts with you all. :) I have some cool projects in the works right now, but since this particular one is about to wrap up, I thought I’d share some examples of where we’ve been! The Rose Shed is Rachel Husband’s floristry business in the UK and she’s been an absolute delight to work with. Seriously. Together, our goal was to rebrand her business into a more editorial and sophisticated, yet femme ethos. And the modern serif typography, paired with a lighter palette does just that. Looking back through my sketches, I realized that I never shared her original moodboard with you, so I’ve included that below as well. It’s a favorite of mine!

The Rose Shed Moodboard | Curated by Rowan Made

The branding is officially finalized (hint hint, we landed on the top option) and her website is about to go into development, so I’m THISCLOSE to sharing the whole shebang with you all. Plus, you gotta love when you’re given gorgeous photos full of florals to work with. Kinda made me want to change careers? Okay not really, but the thought did cross my mind. I suspect that I’ll be rolling out some new designs very shortly (and sharing more about some of my new design process), so keep checking back. ;)

Green + The Grain Process | By Rowan Made

It’s been forever and a day since I shared a series of process shots with you all, but I’m back with a fun one! Green + The Grain is a food truck in Minneapolis that will be opening up a retail space in the skyways downtown this summer, so I was all ears when Tiffany emailed me about giving their brand a refresh. The above compositions are a very good representation of the direction we wanted to go: modern. We’re pairing this look with a warmer palette, and their retail space will also have wooden accents, so those two things together will help soften the overall tone a bit. The final direction is somewhat similar to the top right shot, and the website is currently under development, so I’ll have so much more to share with you in June!

Process | Design by Rowan Made

It’s been quite awhile since I shared some process shots from current projects with you all. That’s probably because things slowed down over the holidays (as usual) and now everything is quickly busying back up. That said, I should have some more projects to share very shortly! This project, though, was a fun one. My client Barclay is finally at a point in her business where she’s ready to expand + see what happens. The new place is called “Camp On The Doorstep,” where she offers tons of custom knitted goods (think chunky!) that will no doubt be a success. We wanted to create a brand that was a modern contrast to her textured products with room for some sort of illustration, whether it be in the main logo or mark. We ended up expanding on the top left option (above), based on this original moodboard, and have some fun moving parts to go along with it. More soon!