Green + The Grain Process | By Rowan Made

It’s been forever and a day since I shared a series of process shots with you all, but I’m back with a fun one! Green + The Grain is a food truck in Minneapolis that will be opening up a retail space in the skyways downtown this summer, so I was all ears when Tiffany emailed me about giving their brand a refresh. The above compositions are a very good representation of the direction we wanted to go: modern. We’re pairing this look with a warmer palette, and their retail space will also have wooden accents, so those two things together will help soften the overall tone a bit. The final direction is somewhat similar to the top right shot, and the website is currently under development, so I’ll have so much more to share with you in June!

Process | Design by Rowan Made

It’s been quite awhile since I shared some process shots from current projects with you all. That’s probably because things slowed down over the holidays (as usual) and now everything is quickly busying back up. That said, I should have some more projects to share very shortly! This project, though, was a fun one. My client Barclay is finally at a point in her business where she’s ready to expand + see what happens. The new place is called “Camp On The Doorstep,” where she offers tons of custom knitted goods (think chunky!) that will no doubt be a success. We wanted to create a brand that was a modern contrast to her textured products with room for some sort of illustration, whether it be in the main logo or mark. We ended up expanding on the top left option (above), based on this original moodboard, and have some fun moving parts to go along with it. More soon!

M.Cruz Branding Process | Rowan Made

I realized that it’s been awhile since I last shared some in progress work with you all. Woops. With the wedding + honeymoon taking up so much time this summer, things got a little slow around the studio. But! There are so many fun projects in the works right now that I’m very excited to share as they head towards completion. Here is one of them. The above shots are from a current client (moodboard here) who is in the beginning stages of creating a jewelry business. We wanted something that felt light and modern, yet very coastal, all of which are being achieved by thin line strokes and color. More on this one shortly (we’re almost done!) and another sneak peek at something different later this week.