I love sharing process posts with you all. :) I have some cool projects in the works right now, but since this particular one is about to wrap up, I thought I’d share some examples of where we’ve been! The Rose Shed is Rachel Husband’s floristry business in the UK and she’s been an absolute delight to work with. Seriously. Together, our goal was to rebrand her business into a more editorial and sophisticated, yet femme ethos. And the modern serif typography, paired with a lighter palette does just that. Looking back through my sketches, I realized that I never shared her original moodboard with you, so I’ve included that below as well. It’s a favorite of mine!
The branding is officially finalized (hint hint, we landed on the top option) and her website is about to go into development, so I’m THISCLOSE to sharing the whole shebang with you all. Plus, you gotta love when you’re given gorgeous photos full of florals to work with. Kinda made me want to change careers? Okay not really, but the thought did cross my mind. I suspect that I’ll be rolling out some new designs very shortly (and sharing more about some of my new design process), so keep checking back. ;)
I’ve subtly mentioned in many of my most recent blog posts that I’m currently working on streamlining my business. And that I would share a lot of that process with you all, so here it goes! No more of that vague “what is she really doing” sh*t. Ha. Throughout my freelancing career, it’s always been a goal of mine to create a studio that felt bigger than it was. To offer what the traditional studios offered, just in a smaller package. More boutique. At least that’s what I thought I wanted. I looked up to (and still do) studios like Ro And Co. and Stitch Design Co., who seemed to grow while staying true to their small roots. But as time went on, I realized that I liked working by myself for small businesses. And that maybe growing larger wasn’t what I really wanted.
I’ve been thinking a lot about my business lately, and how different it looks + feels from just a few years ago. I used to fall into this go go go mentality … something that over time, tired me out. Completely. After realizing that this particular lifestyle wasn’t sustainable, I pulled back and focused on getting myself healthy and back into a more manageable routine. And although the difference is tangible (and comfortable), it still doesn’t feel right. Part of this has to do with me being a recovering perfectionist, but the other part has to do with focus. I have so many ideas buzzing around in my head, that it’s become overwhelming to actually take that next step.
And then, just like that, a newsletter from my friends over at Hey, Sweet Pea appeared in my inbox at just the right time. They reminded me that it’s okay to focus on just one thing. By doing so, you’re putting your heart and sole into one goal instead of spreading yourself too thin. So that’s exactly what I’m going to do! Tomorrow, I leave for an eleven day trip to Rome + Prague, where I plan to fully enjoy my time away and not work whatsoever. Then, when I’m back, my (fresh) focus will shift towards one major business goal: streamlining. AKA, niching myself even more and making my process as a designer more intuitive.
I’m hoping to share more about what I learn and decide along the way, as I myself always love seeing how other designers handle their own routines as well as business + client management. But beyond that, I’m also curious as to what you’d all like me to share more of on this little blog. More life stuff? More business stuff? You tell me! I created a TWO question survey for those of you who are interested, because I’m 100% intrigued to hear what you have to say. You can take the survey right here. :)
PS. I’m going on my trip with two of my close friends, so the photo above put a smile on my face. Here’s to having a good time, eating a lot of pasta, and seeing all sort of beautiful + new things!! Oh! And I’ll make sure to update my instagram account while away in case you want to check in + see what’s happening.