I just finished up this moodboard with a current client and am about to dig into their brand, so I thought I’d share where we’re at with you all! As you may have guessed, this one is for an up and coming online kids clothing shop that’s aiming to provide hip options for the young ones in our lives. We’re aiming to create a brand that feels modern + clean, but fun all the same. That part is important. ;) To achieve this, I’ll be exploring classic + simple typography options as well as outside design solutions (think geometric!) that will take their overall identity to the next level. It’s always fun to see all of the moving parts (like color, texture, patterns, font system, etc.) come together and I can’t wait to share more!
PS I also presented another moodboard, which you can see here. But ultimately, we decided that a more upscale color palette (not as bright) was more inline with the vibe they wanted to create, while still keeping things fun!
It’s been forever and a day since I shared a series of process shots with you all, but I’m back with a fun one! Green + The Grain is a food truck in Minneapolis that will be opening up a retail space in the skyways downtown this summer, so I was all ears when Tiffany emailed me about giving their brand a refresh. The above compositions are a very good representation of the direction we wanted to go: modern. We’re pairing this look with a warmer palette, and their retail space will also have wooden accents, so those two things together will help soften the overall tone a bit. The final direction is somewhat similar to the top right shot, and the website is currently under development, so I’ll have so much more to share with you in June!
I was approached by Amos, a hand-crafted personal goods brand, a few months back to help redesign their e-commerce website! I was an instant fan of their work and said yes immediately. Hashtag dream client. We dove straight in, rounding out their existing brand with a new color palette and font system, before heading into the website design phase, my favorite part. We got to the very end of our project together when Kyle (co-founder of Amos) got exciting news that his brand would be merging with another local brand, Alpine Modern.
Unfortunately, that also meant that everything we created would no longer be needed. It’s bittersweet (on my end), but I’m absolutely excited to see what new adventures their new collaboration brings. So for now, why not show you guys what we had going? It won’t ever see the light of day, beyond this little space. ;) And that’s okay! Sometimes, things happen and you just gotta roll with it. Hell, I may even put some finishing touches on this little guy and share it in Rowan Made’s portfolio someday. It would be mostly real and some conceptual, but it’s a great representation of the work I LOVE doing. So why not share it?
Even though Amos is phasing out, you can still get your hands on some of their products. Plus, Kyle is now a designer at Alpine Modern, where he will be releasing NEW stuff over there, so these hand crafted good aren’t going anywhere, really. I personally own this bag and this backpack and love the heck out of both of them. Cheers to new beginnings and the ability to share the work you’re proud of!
PS. In prep for my upcoming trip, I haven’t been taking on as much work over the past few months, but this summer I’ll be moving full steam ahead. If you or your business are in need of branding and / or a new website design, let me know! All information about my design services and studio can be found over on Rowan Made. My favorite projects typically have something to do with art, food, or fashion. That’s how I’m defining my “niche” these days. ;)