Meg Lewis of Ghostly Ferns has long been an inspiration for me in my own design journey towards creating a collaborative studio. Not only does she have impeccable design taste, but she is also nominated for Designer of the Year for the 2014 Net Awards. Her interview over there is a must read. For this creative diary entry, she was to focus on one single work day and answer a few simple questions about the good, the bad, and the inspiring. This is what happened, truthfully.
WHAT IS THE FIRST THING THAT YOU DID THIS MORNING : Today was great because the sun was shining fairly early this morning. We have 3 skylights in our apartment, one of which is above the bed. It’s so nice to have the sun wake you up in the morning. This morning was no exception! I woke up, made some coffee and sat down at my home computer to do some light work in my pajamas. I find that I have a lot of creativity in the early mornings before I get ready for the day and like to do some work at home before I get ready and go into my studio.
DESCRIBE ONE CHALLENGE THAT YOU FACED : Today was the first real gorgeous day of spring. I work out of a shared studio space in Brooklyn called Studiomates. Studiomates is full of freelancers like myself who don’t come into the studio when the weather is lovely (or terrible). It was hard being the first person to arrive in the morning and force myself to work all day in spite of the beautiful weather! Luckily some of us were able to get out during lunch, walk around the neighborhood, and eat by the water. Wait, am I mentioning a challenge? It sounds like the best part of my day!
DESCRIBE ONE ACCOMPLISHMENT : I was able to finish all of my deadlines and go home when the work day was over. That rarely happens for me as I like to keep a ton of clients at once. Typically I go home around 6 or 7 to have dinner with my husband and then return to working at the computer at home for the rest of the night. Today I didn’t have to do that! I went home and got to hang out for the evening. Perfect weather, perfect day!
DESCRIBE ONE THING YOU LEARNED : Today I learned to stop asking my clients about demographics. Typically I like to ask my clients what their target demographic is like and to describe their primary customer. Most of the time my client ends up describing themselves or someone they would like to be. Today, I got together with some other designers and we decided it’s best to ask the client to describe a problem they are trying to solve for a specific type of person. Design-y boringness of course, but exciting for me!
WHAT IS THE LAST THING YOU DID FOR WORK : I had a cocktail happy hour meeting with a friend whom I’m working on a project with. It was great! We had two extremely delicious cocktails each, took notes, got tipsy, and ate tater tots. Work is hard, guys!
AND JUST FOR FUN, DID YOU EAT ANYTHING TASTY : When I got to my meeting today at Condé Nast they had chocolate covered strawberries from a previous meeting waiting for me. They were exceptionally tasty. Also the truffled parmesan tater tots I had during my second meeting were spectacular!