As we round out my mini series on the designer process, we’ve landed at one of the best parts ( at least in my opinion ) : building out a brand. While it’s fun to develop concepts and play with type + color, it’s absolutely thrilling to build out a brand and bring it to life. Whether it’s through websites design or other marketing materials, the opportunity to cohesively expand a brand is powerful. To achieve this, though, educate your clients. Not everyone is aware of how they can expand their brand and succeed further within their niche. Typically, I like to suggest options that make the most sense to my client. Then, budget willing, we continue our working relationship to collaborate on the new materials.
When expanding a brand, there are two KEY things that I like to keep in mind. The first is to carry out all work consistently. Utilize your own style guide and moodboard to help keep that overall aesthetic in check. These key stylistic tones help ground a brand and maintain consistency throughout a variety of platforms. Whether your client’s brand is being seen from facebook, twitter, business cards, or even a billboard – it should be recognized as one in the same.
The second thing I’m constantly reminding myself is to stay flexible. Because here’s the thing : details change. Sometimes, the initial header font you chose for a client isn’t the best option. Maybe you found a better one or the website design dictates further exploration. It’s okay. Keep cool, get approval, and roll with it. Simply note the changes and carry the updated aesthetic details throughout everything else. More often than not, quick changes IMPROVE the brand and make it even stronger. Gotta love it.
So there you have it, an general overview of the designer’s process. Feel free to browse all of the past topics by clicking right here. Plus, don’t forget to read through the comments section on each post as well! You guys have been bringing up great discussion topics and answering each other’s questions thoroughly, which I’ve loved seeing and being a part of. Thanks to all of you!!