designer process / breanna rose

A couple weeks ago, we talked about revisions within the creative process and just how many ways there are to tackle them. While I love developing, editing, and creating, there’s something about finalizing a brand that gets me every time. It’s that big “AHA” moment you share with your client once the final logo has been chosen. You breathe a quick sigh of relief that you created something beautiful, pat yourself on the back, and celebrate the new look with everyone involved.

For me, all of the final details come together in that last week or two, which always feels a bit like magic. Once the main logo is approved, a clear font system is developed while marks, colors, and anything else ( patterns, iconography, etc. ) is finalized. Generally, I like to present all of these items in an organized grid so that the client can see everything together.

As an example, I pulled my branding board for Em the Gem out to show you a simple iteration of this practice. Above, you’ll see the main logo, secondary logo, font system, and color palette all included. Her brand was relatively simple and we didn’t have any further patterns or marks – so nothing like that was included. The more assets, though, the more I expand the grid. You can see another example of a brand board right here by Stitch Design Co. At the end ( and once final payment has been received ), I package every element up for print + web, so the client has everything they need at their finger tips!

That’s about it when it comes to finalizing. I’m sure other designers and creatives haver their own ways of doing things, so as always, I encourage you all to start a discussion in the comments section. I have thoroughly enjoyed chatting with you all and learning more myself! For the next post, I’ll touch a bit on building out a brand and what that means. Because more often than not, the client will want extra materials designed to round out their brand identity. Gotta love more work and expanding projects!

  1. alicia says:

    Finalizing a project really is the best part. You can sometimes be so caught up in all the different elements you lose sight of the whole as a package. But once all the hard work is done and you bring it all together you get major design-boner and couldn’t be happier with what you’ve accomplished :)

  2. Mariko says:

    I just finished rebranding/redesigning my blog and for the first time I ever I went through the whole branding process, including creating a branding board and I can’t even tell you how helpful it’s been. Even though I was the one doing the implementing, having everything all laid out made everything so much easier. I still refer to it when I’m making up blog buttons and other random things. Very important process, IMO.

  3. em says:

    you’re da best.

    • breanna says:

      You’re also THABEST. I had to use your brand for this post because it’s so pretty and fun to work with. ;)

  4. Elizabeth says:

    You’re absolutely right – it really does feel magical, when everything just sort of fits together. Just today I launched the landing page for what will become my blog and web boutique. And while the page is relatively simple, it’ fantastic to just have the details in place – the fonts are selected, the logo is finished, the whole palette is ready – now it’s just off to design the rest with the perfect building bricks :)

  5. Katie says:

    I love reading these posts, Bre, you are just the best! thank you! One question though (that I always get confused over) is about file types. Where you say you package everything up for print and web – what does that mean? I had someone do a logo for me and just got sent a jpg. I ended up not being able to use it at all. I know, I’m an idiot! What file types should I have expected to receive? I’m trying to sort out the problem and would love to know what to say to them about it! Thank you. Your blog inspires me!

    • breanna says:

      Aww thank you! File types are different for all designers, but this is what I believe everyone should receive should they hire a designer :

      You should have a high quality version ( 300 DPI, they know what that means ) of your logo, large scale, so that you can use it in print. They should also submit it in JPEG and PNG, at a minimum, so you have a version with a transparent background ( PNG ). You should also be given the same HQ version in all color formats needed. That means, black & white, white only, and full color of the logo. I also try to give a few size options ( large, medium, small ) in inches.

      You should also have a web quality version ( 72 DPI, they know what that means too ) of the same thing I outlined above! That way, the designer is covering all the bases as to how you’ll need to use your logo. :)

      Hope that helps!

    • Katie says:

      Sorry for the delayed response, Bre and thank you so very much for this! You are so great for taking the time to help me on this. I now know what to expect! Awesome! When you say you offer your files in inches for small medium and large, what sizes do you give? I have sent the designer an email thanks to your feedback saying what I hope to receive from them in addition to the jpg I got. If I have this extra information too then I will really be able to stand my ground. I cannot tell you how much you’ve helped me, thank you, thank you! You’re seriously the best.

  6. Anna says:

    I love it when you talk about the creative process and the business side of what it means to be a graphic designer. Posts like this one? AWESOME. And helpful. Thank you so much for sharing, Breanna!

  7. […] that I like to keep in mind. The first is to carry out all work consistently. Utilize your own style guide and moodboard to help keep that overall aesthetic in check. These key stylistic tones help ground a […]

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