A couple weeks ago, we talked about revisions within the creative process and just how many ways there are to tackle them. While I love developing, editing, and creating, there’s something about finalizing a brand that gets me every time. It’s that big “AHA” moment you share with your client once the final logo has been chosen. You breathe a quick sigh of relief that you created something beautiful, pat yourself on the back, and celebrate the new look with everyone involved.
For me, all of the final details come together in that last week or two, which always feels a bit like magic. Once the main logo is approved, a clear font system is developed while marks, colors, and anything else ( patterns, iconography, etc. ) is finalized. Generally, I like to present all of these items in an organized grid so that the client can see everything together.
As an example, I pulled my branding board for Em the Gem out to show you a simple iteration of this practice. Above, you’ll see the main logo, secondary logo, font system, and color palette all included. Her brand was relatively simple and we didn’t have any further patterns or marks – so nothing like that was included. The more assets, though, the more I expand the grid. You can see another example of a brand board right here by Stitch Design Co. At the end ( and once final payment has been received ), I package every element up for print + web, so the client has everything they need at their finger tips!
That’s about it when it comes to finalizing. I’m sure other designers and creatives haver their own ways of doing things, so as always, I encourage you all to start a discussion in the comments section. I have thoroughly enjoyed chatting with you all and learning more myself! For the next post, I’ll touch a bit on building out a brand and what that means. Because more often than not, the client will want extra materials designed to round out their brand identity. Gotta love more work and expanding projects!