So far in my mini series on the Designer Process, we’ve talked about strategy + visual checkpoints, which is sort of like tailgating. They are important and fun – but not the main show. Once enough information about a brand has been collected, the client gets to sit back and relax while the designer does their own thing. Now, this is the part that really differs. Each and every creative has their own process and way of developing concepts, so I’ll give you a little bit of insight into my own. But remember, feel free to share your own thoughts in the comments section so others can read and discuss!! There is no true “right” way.
With a strategy of how to move forward in hand, the first thing I always do is create a large artboard in Adobe Illustrator ( I use pen + paper on more handwritten projects ) where I basically get all sorts of MESSY. I scribble, pick out typefaces, create shapes + patterns, and begin defining compositions. Things remain unorganized for awhile as I start, stop, edit, revise, and eventually finalize concepts.
More often than not, my canvas will end up as a ( crazy ) conglomerate of abandoned ideas juxtaposed with strong design solutions. But that’s what’s great about giving yourself time to create : if something isn’t working, you can leave it behind and focus on something else. All of this usually happens ( for me ) within a 1-2 week time period, where I chip away for a little bit each and every day.
In the end, I organize the 2 strongest design concepts into a clean PDF so that I can present the ideas to my client. Now, some designers prefer to present upwards of 3-5 solutions, which is totally fine if that’s what you want to do. It all depends on how many options you’d like to give your client as well as what is fair to you + your time. But remember, choice can be paralyzing. I’ve found that it’s easier for people to choose their brand direction when they aren’t cluttered by too many ideas.
I will dive into revisions + finalizing the design next week, but I do have a surprise for you in the meantime!! Courtney of Design Work Life + Seamless Creative has kindly offered my readers a 20% discount ( promo code = BREANNA ) off her upcoming Skillshare classs which is all about crafting a brand identity. I thought today’s post would be the perfect time to bring up something like this. If you are an intermediate designer and want to brush up on your skills and learn from another talented designer, than this is a good one for you. You can read more about what’s all included right here. It’s affordable and looks awesome!