Last week, I started my mini series on the process of a designer, so today we’ll move right along on to the visual checkpoint stage – also known as moodboards. Once I’ve taken notes and presented a brand strategy to the client ( verbally ), it’s important to make sure that we’re both on the same page as well, visually. I know I’ve spoken about my moodboard process before ( here & here ), but not necessarily how it fits into the overall design process, which is key.
While completed questionnaires and exercises are good for defining and discovering the direction of a brand, I’m a firm believer of checks + balances. This simply means that I like to make sure I’m keeping the client involved in every step of the process, which establishes trust. You may already have their final approval of the brand strategy, sure, but showing them that you understand what this all means visually reinforces the overall aesthetic and becomes a natural checkpoint.
After all, descriptive words can mean different things to different people. Modern may be more in line with “minimal” to one person, while it’s clean lines + bold color to another. So, the moodboard is a chance to give yourself peace of mind before moving forward with the initial designs. That way, if a client ever becomes wishy washy or changes their mind, you have this piece of visual representation to look back on and reiterate the original brand strategy and why it’s important.
Moodboards are fun ( and I still wish they could be a full-time job sometimes ), I’ll give ya that. But they can also really save your behind in the long run. Take the appropriate time to really nail things down early in the process so everything is smooth sailing from here on out!