There’s this quote by Einstein and it goes something like this : “Make things as simple as possible, but not simpler.” It’s a philosophy I follow more often than not when designing. When you take a brand and make it as simple as possible to convey a concept, that’s true success. Five & Dime, designed by Bravo Company is no exception here. Cheers to black, white, + simplicity!

  1. Agreed, great branding. Simple is best but really hard to achieve well, don’t you htink? x

  2. I love this branding! I’m using it as inspiration for a client’s logo and website right now!

  3. Krissy says:

    I love everything about this. You absolutely cannot go wrong with black+white+simplicity! (Plus, I’ve always wanted my own handful of personalised pencils, so they’re giving me major lust with the styling of this shoot. Pencilsssss!)

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