After I gave my facebook a good overhaul last week, several people asked me me how to do it. So, I thought this would be a good topic to cover on my “for bloggers” column. With that said, let’s all make our facebook pages pretty. Here is how :
01. PLAN Before you go crazy adding apps or uploading your own images, please please please, give it some thought. When people come to your page, they will see three things up top : Your cover photo, profile picture, and apps. That’s three areas of potential real estate for you to plan how you sell yourself. Personally, I decided to showcase my logo, a picture of myself, and a larger image of my workspace. Those are the three important things that can instantly showcase my brand and what I do. So, what are YOUR important things? Remember, you can get a little more creative with your cover photo since it’s so large.
* The sizes for all your space goes like this : Cover photo, 851 x 315 pixels. Profile Picture, do yourself a favor and crop it into a high quality square from the start. App thumbnails, 111 x 74px.
02 ADD APPS Now it’s time for the fun part – apps. The great thing about installing apps to your facebook page is that you’re able to market yourself better. Does somebody follow you on FB but not twitter? Let’s solve that by adding an app. There are tons of apps for facebook out there, so really think about what you believe you need. I’m going to cover the basics / popular ones :
• TWITTER I used this app. It displays a list of your most recent tweets, allows you to “publish” them, and let’s users click to your username. Simply install, select which page to add tweets to, and authenticate your twitter login. Your tab will now appear!
• BLOG FEED This app via NetworkedBlogs is great for grabbing posts from your blog and housing them on facebook, too. Users can see your most recent posts by clicking on the tab, but you can also set it up so that your posts are automatically published to your feed. Personally, I like to say my own thing on facebook for variety, so this feature isn’t running. After registering your blog, you will need to claim your website, which they tell you how to do. Once it’s been verified, a link will appear on the NetworkedBlogs sidebar that says “Add Tab to Facebook Page,” which you should click. Select your facebook page, add, and go back to your NetworkedBlogs sidebar. A new link called “Edit” will appear there. Then, click “choose blogs,” select yours, then save. Your blog feed is now a tab on your facebook!
* Please do note that the above app was free when this tutorial was written, but I’ve received numerous notes that you now have to pay. I will let you know if I find an alternative!
• PINTEREST The pinterest app, in contrast to others, is really really easy to set up. Simply select your page, add, fill in your settings, and save. There it is!
• INSTAGRAM I use the statigram app to install my instagram photos. This one simply creates a gallery filled with all your photos so you don’t have to do it manually! You’ll have to create an account with statigram. Once that’s done, a tab called “promote” will appear, which you can click on. The second box down is all about facebook! Select the blue “create your tab” button, choose your page, and add instagram feed. That’s it!
• OTHERS Like I said before, there are many other options out there for you as far as apps go. If you have a shop, etsy and shopify both have apps that allow you to share your store on facebook. If you’re looking for something else, simply do a quick search on facebook and explore. There are tons.
03. MAKE IT PRETTY Now that all of your apps are installed and appear under your cover photo, it’s time to replace the ugly default thumbnails they provide you with. Again, plan before you do this. Will you be using photos, type, or both?? Then, think about color, typography, and composition. For example, all of my thumbnails use my color scheme + typography from my brand to match. To upload your new thumbnails, navigate to your facebook page and click on “edit page” and “update info” up top. From there, there is a link in the sidebar called “Apps.” Click on that. All of your installed apps will now appear! If you click on “edit settings,” you’ll be able to change the app thumbnail very easily. You can also customize the tab name. Do note that you cannot edit the “photos” app at all, nor move it.
04. MOVE YOUR THUMBNAILS The last step is to organize how your apps appear up top. Once you’re on your facebook page, click on the little boxed number + triangle that appears the the right of your currently displayed thumbnails. Now, you’re allowed to hover over an app’s thumbnail and select the pencil icon that appears in the upper right. Swap positions and move your apps around until they are situated where you want.
So that’s it! Adding apps in a nutshell. It will take you a good half hour or more to get this set, but believe me, it’s worth it. The more you can streamline your brand throughout all of your social media networks, the better.