Typically, most bloggers have a “type” of blog that they fit within. Lifestyle, photography, advice, design, food, etc., you name it – there is a ton of variety out there for your reading pleasure! And oftentimes, blogs will fit into several different categories which keeps things interesting. As a blogger, it’s important to develop and define your niche. That is to say, find out what works best for your audience and how you will thrive.

It’s hard to nail down your niche right away. Sure, you can be specific and say that you are a “design” blogger – but what does that mean? Do you only share your work or do you dive into advice, tips, and tutorials as well? Who knows! The key to discovering your niche is by trial & error. Blog what you are interested + passionate in sharing. Then, tailor your content for your audience ever so slightly. They will SHOW you what they like and why they keep coming back. Here are a few ways of figuring out your reader’s interestes :

ONE Pinterest is a great resource to find out what your readers enjoy and are pinning! Simply type in http://pinterest.com/source/yourblogname.com into your browser bar and VOILA – look at all that content from your blog! You can see an example of mine right here. This is a good way to analyze, visually, what your visitors are drawn to. What’s being pinned over and over again? You’ll start to notice some patterns, I can promise you that.

TWO Secondly, Facebook is another great tool for gathering data and the idea behind this one is pretty simple. What do people like? Scroll through your timeline and check out the posts you’ve shared that have the MOST likes and take note. Beyond that, look into what posts have been “shared” via facebook. That’s a biggie! People only really share on facebook when they’re serious about liking something.

THREE Last but not least, our pal Twitter is a haven for sharing!! How often do you check out your interactions tab when logged in?? Note that if you’re not following somebody, you won’t be notified on your phone about their new replies or links, so check this tab on a daily basis. You will see WHO is sharing your posts, asking you questions, and sending their thoughts about what they’ve enjoyed reading.

By combining these three resources together, you will notice over time what it is that your readers enjoy about your blog. Now, I’m not saying that you should base your blog around what your readers want all of the time, because at the end of the day … it’s YOUR blog. Always be true to what you’re sharing and why you’re in the blogging biz. It is nice, however, to take your readers into account here and there. After all, they are the ones stopping back for more!

  1. Victoria says:

    Very helpful as always, Breanna! I’m still trying to find my niche…..

  2. just getting started…! experimenting with posts & passions!



  3. I’m still trying to find my niche…It’s a learning process!

  4. Gina Palha says:

    As always… you are so inspiring! I simply love your posts and your oh so creative work!

  5. nesha says:

    great tips! i’m currently niching myself and its pretty scary. but exciting.

  6. Rashi says:

    Great advice here, Bre

    Btw- I LOVE the Noun Project! Great resource for icons.

  7. Jessica says:

    THanks for the great tips!

  8. Lauren says:

    Timely advice! My passions fit into so many categories that finding my niche has been hard. I just posted a survey today, asking my readers some of my questions directly…so insightful already!

  9. Noor says:

    I am not really sure what my genre would be but I just blog what I enjoy. I guess a little of everything. My post a few years ago was very different but I have saw a shift on my post and what I enjoy.

  10. Sara says:

    Great tips! Thanks for the ideas :)

  11. i think i found my niche being an expat-blog, but i find inspiration in design and lifestyle blogs…and always learning.
    loving your ideas, thanks for sharing and helping other out here :)

  12. Cate says:

    Thankyou, really enjoy these posts about blogging tips!

  13. Brynn says:

    Great Pinterest trick!

  14. alicia says:

    committing to blogging is a lot of fun but also a lot of work. it is so important to make sure you blog about stuff you really care about and are passionate about. otherwise it will turn into a “chore” which defeats the purpose of blogging!

    and if needed in the future one can always bring in contributors to help making all readers happy :)

  15. Christine says:

    Very interesting! Crazy to see what is involved behind a blog, something that often starts out as just a place to rant. I’m still trying to find my niche. My personal blog is 1 year old now, I categorize it as a ‘lifestyle’ blog since I cover just about everything I’m interested in, whether it’s fashion, makeup, food… But often it seems all over the place! I guess I’ll have to reevaluate. :) Thank you for this post!

  16. Such sweet tips! Thanks so much for sharing, Breanna! I can’t wait to try some of these out x

  17. xfallenmoon says:

    awesome information as always, thank you. it explained quite a few things i was wondering – especially about facebook.

    love, x
    blog | twitter

  18. Nicole says:

    WHAT, that Pinterest trick is so cool! I had no idea that ANY of my stuff was circulating the web! Thank you!

  19. I want to make a blog so thanks !! great advices !!!

  20. Lauren Hood says:

    Thank so much for this! I’m still trying to figure out what I love posting but so far Design and DIY seem to be it. laurenhooddesign.wordpress.com

  21. Patti says:

    Great tips! It is so true, I am in the beginning phase of blogging and developing and finding my niche is what I struggle with but I am starting to see patterns in all these areas. thanks for sharing!

  22. […] • If you’re struggling to figure out your niche as a blogger, Breanna Rose has some advice! […]

  23. […] personal life vs your chosen niche. It goes hand in hand with what I wrote earlier this week about finding your niche, so definitely check this post out, too. It’s FULL of great […]

  24. Monica says:

    I’m still trying to find my niche..it’s hard because I just want to include everything.

  25. Koseli says:

    Thank you for the tips! Totally trying to find my niche still. It’s so tough when you kind of love everything.

  26. Loving your blog tips & mood board ideas. So glad i found your blog. Looking forward to seeing more.

  27. […] bloggers out there- find your niche! Breanna Rose provides keen insights, as always. (and now I’m wondering about a niche of my […]

  28. […] for us, she shares her design skills with frequent trade tips and tricks. Her recent advice on finding a niche inspired me to think “beyond the blog” in finding its forward direction. {She is also […]

  29. anastasia says:

    some great tips – my blog is a real mix of things so I consider it a ‘Lifestyle’ blog but I always make sure its visual, beautiful and a happy place for people to visit!

  30. I just love this article, Breanna. So much that I had to include it in my recent Blogging Resources guide that I written for my blog. Definitely something I think all bloggers should read!

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  32. […] it’s honesty — keeping true to the things that interest you. Breanna’s article on finding your niche is a fantastic read that will help you define what type of blogger you are… and ways to use […]

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