Athena Pelton Branding | By Breanna Rose

I’m happy to share with you all a recently launched project for a good friend of mine, Athena Pelton. I worked with her well over a year ago on her first brand for her budding photography business. Since then, I’ve watched along as she’s grown and come into her own. You can literally see her talent growing within her beautiful photography. So naturally – with growth – comes change. We met up for lunch a few months back and talked about the future of Athena Pelton Photography and what a new change would look like. Mentions of glitter and florals were put on the table right away … that lady likes a little flair! From there, this moodboard was created as we dove in head first.

Athena Pelton Website | By Breanna Rose

The website was the first thing we tackled, which is now live for you to click around and browse! We were going to use her old website’s layout as a base and simply change the styling, but we ended up going down an entirely different road that I think was for the best. While the layout is fairly simple + modern, there are a few quirks thrown in here and there that are totally Athena. Circles, glitter quotes, overlapping elements … you know, the works, tastefully refined.

Athena Pelton Website | By Breanna Rose

This project was definitely a challenge for me. A good one. With my wheelhouse being in simple + modern design, Athena wanted to try a lot of new things for her brand that allowed me to experiment more than I’m used to. And in the end, we utilized a rough / hand-drawn logo, placed on top of a solid color AND vintage florals. It’s totally Athena and I’m glad we could work together ( again ) on this one. Cheers!

  1. Coco says:

    Well done. I love how it turned out. Her photography is beautiful. x

  2. Athena says:

    I’ve said it a thousand times and I’ll likely say it a million more : you, darling girl, are magic. Thank you for EVERYTHING, and especially for your incredible friendship. Xoxox

  3. Beautiful work!! Still very clean, very fresh, with a fabulous element of fun and personality. Very inspiring!

  4. Wow! It’s so gorgeous! I remember this mood board and I absolutely love how feminine it is but with just a touch of edgy glam. Amazing work.

  5. Tanea says:

    That looks great, Breanna! I especially love the use of the flowers.

  6. Danielle says:

    What a gorgeous site! It makes me want to hire her… if only I had a reason to :)

    • breanna says:

      Well if you ever have a reason, you SHOULD hire her. I can’t say enough good things about her personality and how easy + comfortable she makes everything feel. :)

  7. Lucy says:

    This is completely beautiful!! The logo is insanely good and the overall look and usability is amazing. You are one talented lady. xo

  8. JEN says:

    Looks so gooood! btw I had a blast Saturday! more soon please :)

  9. alicia says:

    NAILED the logo, I need a good lookin floral logo like that in my portoflio :)

  10. Rebecca says:

    Not only did that turn out so interesting and attention-grabbing but you had me with a gold glitter swatch. I can see YOU growing too and it’s pretty inspiring!

  11. ALecia says:

    beautiful as always! It ended up turning out perfectly :)

  12. Liz says:

    Killed it, yet again. Looks so good! I love that font pairing you came up with. xx

  13. Vanessa says:

    Looks amazing, as always!! Love that logo and love that you’re always thinking outside of the box when it comes to web. <3

  14. Anni says:

    If one of your designs were to be my spirit animal.. this would be the one! It’s BEAUTIFUL.

  15. Jade says:

    I think this is a perfect mesh of your usual style & a bit of vintage. It looks fantastic, Breanna!

  16. Emma says:

    This is some serious loveliness – very swoon worthy! Beautiful work : )

  17. emily says:

    loving this design, b. her photos are stunning! thanks for sharing!

  18. Oh so great! I love how its the perfect combination of cute but chic and messy but minimal, you’ve out done yourself!

    xE

  19. Omg I love it Breanna, you did an amazing job on this. Well done!!!

  20. giulia says:

    this is increeeeeeedible design. it goes perfectly with her pictures. seriously, perfect match:)
    giulia

  21. Chelsea says:

    I always love seeing your finished works! Loving everything about this website! x

  22. Kory says:

    This is absolutely gorgeous, as usual, gal! Great, great work!

  23. Noor says:

    Oh wow it really is all so gorgeous. It would have been hard to imagine those colors and glitter, etc working but together they are really beautiful. I love everything about it another great job you have done.

  24. Beautiful, beautiful work! Always a sucker for florals.

  25. Nesha says:

    Just BEAUTIFUL, Bre!!

  26. Katharina says:

    wow!
    you are such a talented girl! that design is amazing! love it and it touched my heart and soul right away… just like a design for such emotional things like wedding photography should lead to! Thanks for sharing!
    xo, Katharina

  27. leah says:

    Bre, this is absolutely phenomenal. much love.

  28. Becky Murphy says:

    Damn, girl! This is so so stinkin beautiful. Nice work. A++

  29. wow! I think it is gorgeous the job you did plus her work, it looks meant to each other.

  30. Wow!
    Floral + glitter = LOVE! What a pretty design!

  31. Spot on! Beautiful lettering, and love the little quirky bits of her site!

  32. What a gorgeous site design! :) I love the handmade touches of the logo – awesome!

  33. Dulcie Horn says:

    This is so gorgeous! I think my blog would look beautiful like this… maybe for free…? Hahaha xx

  34. danielle says:

    beautiful job – so subtle, your shapes are gorgeous. i wish i could design sites like this.

  35. lily says:

    logo font! i’m in love! is it available for purchase?

  36. Patricia says:

    Beautiful work! That logo is a work of art!

    Would it be ok if I feature this on my blog? I’m wriitng a post about design trends, particularly the use of florals in branding. I will link to your site, of course, and give credit.

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