I’m absolutely thrilled to share with you all a recent project launch of mine that is so special. Linwood is an online shop that sells handcrafted cutting boards + serving dishes, all of which are custom made by Lin Babb. Although Lin doesn’t do the whole internet thing – his daughter, Mattie, definitely does. Together, they’ve created a family business that thrives on care and quality. As soon as Mattie got in contact with me about Linwood, I knew this project would be right up my alley. A resounding “yes please!” was the word. The lovely branding was already finished by Cristina Blanchard, so they just needed someone to bring it all to life online. That is where I came in.
You can see the live website right here, which was developed by my friend Brianna Burton, who is basically my “online twin.” We’ve been wanting to work together for awhile, and I’m so glad we finally were able to! Plus, can we all agree that the photos taken by Kaela Rodehorst were a DREAM to work with? It’s always such a treat to play around with beautiful product photography and let it shine. I could go on and on about the team behind this project – I’m just so happy to have been a part of it.
But beyond the nitty gritty details, I wanted to make sure I noted how passionate everyone behind this brand really is. Lin creates every piece from scratch and literally never has any scraps left. Crazy, right?? He let’s the wood dictate his pattern, which really makes for highly unique pieces in the end. With his talent and Mattie’s knack for business, I think they make a killer team that will go far, for sure. And as a special bonus, I wanted to share with you all a video of theirs created by Contrast Films. This short story perfectly captures what they are all about. And after several months of working back and forth with Mattie online, it was nice to finally see Lin in action and talk about his creations. Check out the video, enjoy, and perhaps peruse their shop for some unique goods of your own!