After many months of thought + continuing preparation, I’m ready to share a little ( BIG ) secret with you guys. You may think it’s weird that I’m choosing to tell you on a mixtape post, but I promise … there is meaning. For about a year now, I’ve had this never ending urge to take my business to the next level. And I know that sounds a little cliché because as creatives, we’re always wondering what’s next and making plans on how to move forward in the best way possible. But this time, I felt stuck. It’s always been a dream of mine to own my own business, and in a way, I’m doing that just fine, solo. But then it occurred to me : I need to create a base. A base that will allow me to expand in the future beyond just myself and my own name. 2014 is the year that I will launch my own studio with a completely new identity.
Not too much will change right away. I will continue working as I have been, as a freelance designer. There will be a new name ( it’s still a secret – sorry!! ) and a refined process, but my passion + niche will remain the same. I’m not sure when I will officially launch, as there is still much to do, but I promise you will be the first to know as it develops. This is my dream and I want to set the stage in the right way.
So that brings us back to this mixtape. Before I even created the moodboard for this project, I started a new playlist on Spotify entitled “brand.” There wasn’t a name yet, only a feeling I wanted to achieve. This mix expresses the brand experience I am hoping to create. It’s for a drive up north to the woods, filled with inspiration and forward movement. Feel free to listen + enjoy via the links below! I promise I will share much more in the coming months.