Mixtape | This Is The Sound | Breanna Rose

After many months of thought + continuing preparation, I’m ready to share a little ( BIG ) secret with you guys. You may think it’s weird that I’m choosing to tell you on a mixtape post, but I promise … there is meaning. For about a year now, I’ve had this never ending urge to take my business to the next level. And I know that sounds a little cliché because as creatives, we’re always wondering what’s next and making plans on how to move forward in the best way possible. But this time, I felt stuck. It’s always been a dream of mine to own my own business, and in a way, I’m doing that just fine, solo. But then it occurred to me : I need to create a base. A base that will allow me to expand in the future beyond just myself and my own name. 2014 is the year that I will launch my own studio with a completely new identity.

Not too much will change right away. I will continue working as I have been, as a freelance designer. There will be a new name ( it’s still a secret – sorry!! ) and a refined process, but my passion + niche will remain the same. I’m not sure when I will officially launch, as there is still much to do, but I promise you will be the first to know as it develops. This is my dream and I want to set the stage in the right way.

So that brings us back to this mixtape. Before I even created the moodboard for this project, I started a new playlist on Spotify entitled “brand.” There wasn’t a name yet, only a feeling I wanted to achieve. This mix expresses the brand experience I am hoping to create. It’s for a drive up north to the woods, filled with inspiration and forward movement. Feel free to listen + enjoy via the links below! I promise I will share much more in the coming months.

spotify | 8tracks

  1. Nesha says:

    You gotta go with your gut, always. I’m sure that you’ll create something that will propel you in the right direction! And creating a playlist to represent your brand is a genius idea. It could be a great assignment for clients to do.

  2. Jess says:

    I’m so excited to see what happens during this process! Way to be grave and just go with it.
    I agree with Nesha, this playlist for a brand is brilliant. Happy New Year and new adventure!

  3. Audrey says:

    Following along!

  4. Rashi says:

    How exciting! I’m looking forward to seeing your new brand and all the amazing things I’m sure you will do with it.

    Happy New Year!!

  5. Tessa says:

    That’s so exciting! I think it will become amazing, as you already have an amazing brand identity, design work and blog content at this moment. Good luck and have fun with the process!

  6. Diana says:

    Wow, congratulations on taking your business to the next level! I’m always inspired by these peeks into the way you work and can’t wait to see what awesome things you have in store!

    Also, I love the idea of using a playlist this way — I may have to try it out myself! :)

    • breanna says:

      Yes!! Definitely try it out for yourself. Every time I needed to work on the brand, I would start my playlist up and drift into it all.

  7. Sally says:

    So exciting Breanna! And very inspiring too, feel like I need to set myself some goals for 2014!
    This is a great playlist too!

  8. Caroline says:

    Can’t wait to see where things go for you! Your aesthetic is so distinct and I’m looking forward to seeing what you come up with for this new business venture. I’m actually engaged in the exact same process – moving from just a freelance brand with my name to something more like a “base” that you referenced above. It’s been such a fun (and fickle!) process because I want it to be just right but I’m launching next week. Eep! Good luck in this next chapter!

  9. Kory says:

    Oh my gosh, Bre! This is so exciting! I can’t wait to see everything! :)

  10. Mailinh says:

    How exciting! I think that this is all a part of your creative journey. As an artist, you will always be evolving and refining who you are as an artist, brand, and all. Can’t wait to see what’s next!

  11. Molly says:

    I love that you use music as part of your initial exploration! Can’t wait to see the new brand.

  12. Vanessa says:

    I’m so excited to see what you come up with! You’re gonna kill it lady. Miss you.

  13. Jo says:

    I started listening to the mixtape and I’m getting goosebumps! Such a good way to introduce the feeling you’re going with for the new branding. I’ll definitely be following along.

    Have a splendid New Year and good luck with this journey!

  14. brooke lyn says:

    love the new mix tape and if your new brand is anything like the mix, it will be killer!

  15. Ananda says:

    So happy for you! Proud of you for taking the first steps on this directing Breanna. All the luck to you. Sending good energy from Canada :)

  16. Caitlin Liz says:

    Yay I’m so excited for you and I’m excited to see all the “secrets” unveiled! Also I love the idea of creating a musical “moodboard.” I think it’s so important for creatives to express themselves on a variety of levels. I may have to create playlists for future projects of my own now :)

    • breanna says:

      Thank you Caitlin!! I’m excited for 2014 and it sounds like you have some plans of your own, too. Definitely make a mix. It was so much fun. :)

  17. Berke says:

    I’m happy to see that you are going for your dream as you want-like it, i hope everthing goes well with the process :)
    I like the mixtape very much by the way, thanks for effort and share ^_^

  18. Shirsha says:

    Wonderful! Can’t wait to see how your new brand unfolds! All the very best. :)

  19. Amber says:

    What an incredible and brave step forward! I find your work so inspirational, and following your journey via blogs and social media has caused me to step up and find my own voice and creative intentions. I cannot wait to see the future work you do, it will be great!

  20. Jac says:

    Good for you! I’m very excited to see what you have in store. I know it will be amazing.

  21. Emily A. says:

    Wow! That’s RAD! I’m in a new direction stage for my business too and it’s so exciting and scary all at the same time. I’ve been following your work for a couple years now and I have NO doubt that 2014 will be a successful one for you and your new studio. :) Hopefully I’ll be able to work with you once my own business grows. You are one talented chica! <3

  22. Zoe says:

    Sounds exciting, looking forward to seeing where you take things next!

  23. Kelly Brito says:

    Hum, it totally reminded me the Twilight movie sound track, which I love. Thanks for sharing it! :)

  24. I am loving the mix so far and incredibly excited and anticipating your new ventures. Cheers to 2014 lady!

  25. Carlie says:

    Can’t wait to see what you’ve dreamed up! Wishing you a happy new year full of fresh inspiration and adventure. xo

  26. Irene says:

    This playlist is so rad! Really inspiring stuff — your work and your journey as a creative :)

  27. Brittanny says:

    Congrats! I can’t wait to follow you along on this journey.

  28. Well, that is pretty big and amazing goal for the year. I guess 2014 is going to be the BIG leap year for more than one, and I’m part of that excited but scared bunch because I’m planning on taking the freelance path this year. Baby steps you know … but I’m determined. And i’m giving myself a year to make it work. Really scary, and I’m trying to not put too much pressure on myself, but it’s a bit impossible. Anyway, I wish you the best success with this new big project of yours, and cheers to 2014 !

  29. katharina says:

    Good luck with your new project!
    sounds great!
    xo Katharina

  30. Helena says:

    Soo exciting!! I wish you all the best with your new adventure! :) The idea of creating a playlist is awesome – I’ll have to give that a go.
    If you don’t mind me asking – how will you go about changing your name? I’ve been thinking about this lately, but my boyfriend (who does some marketing) seemed a bit sceptical about it al, regarding SEO etc. Any thoughts on that?

  31. Ashley H. says:

    SO awesome. The playlist and the plan! You always have so many awesome ideas on how to move forward, and manage to get them all done so beautifully and of consistent fantastic quality. I’m excited to see where 2014 takes you, Breanna!

  32. Kaylie says:

    Love it! I’m also curious about the re-naming / re-branding process. Looking forward to you writing about it! Happy 2014!

  33. Amielle says:

    Ah! That’s so exciting! I can’t wait to see what’s in store for you and how things will change in the future! And listening to the mixtape right now and wonderful job. :)

  34. carrie says:

    Hi! I’ve been following your work for several months. Stopping by your site is always so refreshing and inspiring, so thank you. I’ve been quietly hanging around your blog and pinterest and with the new year I figured it was time to say hello.

    I LOVE the idea of setting a playlist to define a mood and tone for a project. Thank you for sharing. Good luck with growing your business into a studio! I can’t wait to watch you kick ass. Happy 2014!

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