I’m working with a photographer right now who has quite an inspiring strategy when it comes to branding. After going over our usual questionnaire, she made a special note about her personality. Naturally, she’s really outgoing, chatty, and makes it easy for others to step in front of the camera, no matter the situation. But despite these traits, she wanted her brand to be about the stories. It’s a perfect example of how personal touches can infuse themselves into the branding of a business. So to encourage this balance, we’re going for an aesthetic that is straight forward + simple. Doing this allows the true focal point ( the stories ) to shine. But of course, we’re adding little bits of “edge” here and there to hint at her personality. Branding should tell your story, truthfully. And this one does. We’re in the first revision phase currently and I’m already so pumped to share more with you all next week. Stay tuned!