I know I’ve shared several moodboards over the past couple of years on the blog, but I’m not sure I’ve spoken too much of their importance. For me, this is a pivotal step where I can show my clients, visually, where the project is going. It’s checks + balances! And nine times out of ten, there are only a few minor edits or image swap outs, but that’s it. Sometimes, though, the concept may not feel right to the client and more than a few changes need to be made, which is totally fine. That’s exactly why this step is so important!
Take the above two moodboards for example, which are from the same project. The first is the final while the second is the initial board before changes. Although there are some similar images throughout, you’ll notice that the bottom is much more modern while the final ( top board ) has a bit more nostalgia to it, which is exactly what our goal for moving forward was. They are similar, but have two different feelings overall. It’s good to find out this stuff from the get go so everything is smooth sailing in the future!