Alright, so. This may be one of my favorite moodboards I’ve shared with you all to date. There’s just something amazing that happens when everything clicks and a board feels as one. This one did that. Each client I work with receives a tailored questionnaire that really speaks volumes for how we move forward. Through their own words, I carefully craft brand strategies that pin-point “buzzwords” for us to keep in mind as we progress throughout the process. This particular client, Emily, is a talented photographer who has some of the following word descriptors : comfortable, calm, tasteful, beauty, and unexpected. In order to keep focus on her work, we are aiming to create something that is timeless, but not entirely. We want to bring in a little bit of unique flair, too, as you can see in some of the typography examples from above! I’m actually just about to present the initial designs next week ( !! ) and will have more, I’m sure, very shortly. But for now, I’m going to daydream about this palette. Sound good??