Moodboard | Elegant Edge

Alright, so. This may be one of my favorite moodboards I’ve shared with you all to date. There’s just something amazing that happens when everything clicks and a board feels as one. This one did that. Each client I work with receives a tailored questionnaire that really speaks volumes for how we move forward. Through their own words, I carefully craft brand strategies that pin-point “buzzwords” for us to keep in mind as we progress throughout the process. This particular client, Emily, is a talented photographer who has some of the following word descriptors : comfortable, calm, tasteful, beauty, and unexpected. In order to keep focus on her work, we are aiming to create something that is timeless, but not entirely. We want to bring in a little bit of unique flair, too, as you can see in some of the typography examples from above! I’m actually just about to present the initial designs next week ( !! ) and will have more, I’m sure, very shortly. But for now, I’m going to daydream about this palette. Sound good??

  1. Sara says:

    Love this. Especially the logo/brand in the middle. Lovely soft palette, but edgy details. I think you definitely get across her descriptors.

  2. Emma says:

    I love this pallette! I’ve been dreaming about colors like these being integrated into my wardrobe in the next few months. It’s so tranquil and soft but with those rougher textures it still feels grown up and edgy. Can’t wait to see more!

    • breanna says:

      I think that’s what I like about it too … they are the colors I’ve seen come into my wardrobe. Which is maybe why I want to live in this? Ha!

  3. Janneke says:

    I totally get what you mean. The colors you picked are perfect!

  4. Kadie says:

    Oh my, this is BEAUTIFUL! I can’t wait to see the branding and the inspiration that the branding will have on Emily and her photography! You seem to pinpoint ideas and buzzwords so well from your questionnaires and I love to see the process you go through! Thanks so much for sharing!!

  5. Yuni says:

    OHEMGEE! I’m obsessed with this moodboard. GORGEOUS!

  6. Vicky says:

    Love it! the palette, the logo, ALL ! very inspiring! have a nice weekend Breanna!
    xo

  7. Danielle says:

    Sounds (and looks) very, very good.

  8. Kelly Brito says:

    The images are lovely and a perfect match to each other. But these colors… Oh, these colors…

  9. jensen says:

    i just want to live that moodboard.

  10. So beautiful and calming, I’m lovin it! Also, could you share where those cups are from – they are lovely!

  11. Aly says:

    I have been in love with these colors for some time now… slowly bringing them into my home and closet, as well as my blog.

    I can’t wait to see the final design! I’m sure it’ll be lovely.

    xo Aly

  12. Ellie says:

    Love the soft color palette!

  13. Sarah says:

    Oooh, I la-la-LOVE this palette. I use a very similar approach with my branding clients, and have found it to be very successful. Visual examples and aesthetic buzzwords can save you so much designing, if you take the time to get on the same page before you even start. I’ll actually be blogging about this idea in the next week…

  14. jen says:

    Love the color palette!
    And I’m obsessed with the font in the gray box! Can you (or anyone!) let me know what it is? I would appreciate it! Thanks!!!

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