I’ve been starting a lot of new projects as of late, which is why there’s been an increase of moodboards on the blog. I’m sure not complaining – I love making these things! Why isn’t moodboaring a profession?? I’d apply. Anyway, for the client, we’re focusing on a very fresh & sophisticated palette paired with a handwritten logo. But not just any script. We’re talking thick with a little bit of imperfection thrown in! I’m hoping to dabble with some new materials on this one to get that effect, too. Always a fun challenge!