1913 Menu + Build-Out | by Breanna Rose1913 Menu + Build-Out | by Breanna Rose

Awhile back, I worked with 1913 on branding their new restaurant. Being a foodie myself, it was one of those projects where I didn’t even have to think twice about coming on board. Italian + European cuisine?? YES PLEASE. So when everything wrapped up, I decided to take on a few build-out pieces ( menu + business cards ) myself, simply because I loved the brand and thought it would be a good portfolio expansion piece. Contrary to what some may think, it’s okay to share fictitious work with others, as long as you let them know. By doing so, you are showcasing the kind of work you WANT to do. So that’s exactly what I did.

1913 Menu + Build-Out | by Breanna Rose1913 Menu + Build-Out | by Breanna Rose1913 Menu + Build-Out | by Breanna Rose

It ended up taking me a week or two ( when I found the extra time ) to complete these pieces and I’m so happy with the results and absolutely pumped to share them in my portfolio. I’m obsessed with working on food related projects ( go figure ) … so I found this to be the perfect side project. Plus, a local printer near our house lets me print out extremely small quantities of whatever I’m working on, so I spent under $15 to make this all happen. Score! And of course, a big thank you to 1913 for being such an inspiring client. I absolutely can’t wait try some of your dishes next time I’m in Chicago. And if any of your are in that area … definitely look them up! The food looks amazing.

  1. bex says:

    I think fictitious work can be a great way to showcase your visions. Sometimes the work is not always needed, but to show that your mind WENT there is great for future / potential clients to see.

    The colours are beautifully inviting, and the menu layout is so striking.

    It’s all great.

    Love from a big fan,

    • breanna says:

      Exactly! It certainly helps prospective clients visualize what you can do, that’s for sure. Thank you for your sweet words. :)

  2. Sofia says:

    (Best food marriage ever! )
    Fictitious or not, if we loved the process and all the bits and pieces that were put together, so in the end the result was as interesting and appealing as this, it’s always worth showing it to the world :)

    Love how you combined some natural prop and styled the pieces together. Beautiful work as always.


  3. JEN says:

    LOVE THIS! I did something similar for Chef Alli and it was so much fun – I want to start adding onto most projects I do now!

    • breanna says:

      I know! Pretty sure you doing that inspired me to do this. :) And I had a BLAST. Gotta do it more!!

  4. They are totally crazy if they don’t ask you if they can use these build out materials for real (and pay for them, of course)! They’re p-e-r-f-e-c-t! You’re so talented, gal! Can’t wait to use your services some day!

    • breanna says:

      Aww thank you! I chatted with them about menu design, but it just wasn’t in the budget yet. They are aware I’ve been doing this on the side and so hopefully we can collaborate in the future. :)

  5. Danielle says:

    These are fantastic! I love the idea of making use fictitious build-out pieces. May more food-related projects come your talented way :)

    • breanna says:

      I surely hope more food related projects come this way. I almost always say “ABSOLUTELY YES!”

  6. Emma says:

    I love this!! It might be one of my favorites that you’ve done. That pasta background on the cards is awesome, and I love how you used the colors in that throughout the whole project. Did they supply you with that photo or did you do that yourself?
    Sometimes projects you give to yourself end up being the best ones because you’re really enthusiastic about them. Amazing job!!

    • breanna says:

      Thank you Emma! I actually used a stock photo of the pasta for the business cards. I don’t typically go that route and would rather shoot something myself, but with limited resources and time, this photo actually worked out really well. :)

  7. Rashi says:

    Fantastic job! I love the colors and the styling. Really good work here!!

  8. Diana says:

    I love the idea of creating fictitious work for a project you’re excited about! These pieces turned out just beautifully (I especially love the coordination between the pasta colors and the other elements) — plus you show the finished pieces in such a lovely way!

    • breanna says:

      Thank you so much, Diana!! I think when we’re excited about something – the results are even BETTER. Just proves that it’s nice to have a niche of work you feel passionate about. :)

  9. Elyse says:

    These are beautiful! I’m also in the Minneapolis area and would love to know which printer you are referencing in this post; I struggle to find good printers that can do low quantities. Are you willing to share?


    • breanna says:

      Sure thing! I use Cornerstone Copy in Burnsville, but I think they have a few different locations. It’s just one of those small print shops that does affordable work for a nice quality. It’s not like it’s OFFSET quality, but I think it works well.

  10. MJ says:

    These are beautiful and inspiring! For some reason this never occurred to me as an option. And you really outdid yourself here, everything goes together PERFECTLY.

  11. Vicky says:

    Fictious work, a good idea to use our creativity! the work is beautiful… have a nice weekend Breanna, I´m so happy with my pet Lolav and her first cubs!

  12. Kristin says:

    Amazing! Looks like it was fun project. I love how the menu looks.

  13. Shauna says:

    This is such a great example of a self-initiated project! I used to do this all the time (pretty much every single project) and it really helped me get the clients I wanted more of. I’m sure you’ll have a ton of restaurants clamoring to work with you based on this project in no time!

  14. natasha says:

    Thank you for sharing, it’s really nice to see someone share some fictitious (or partially fictitious in this case!) work and know that’s it OK to use some in your portfolio – it’s important to show people what you CAN do, not only what you’ve had the opportunity to actually do!

  15. Hannah says:

    beautiful grouping and photography!


  16. Absolutely stunning work! How fortunate to find a printer willing to print small quantities!

  17. Ashlee says:

    I love this so much! The branding looks flawless and the extra pieces are amazing too! Thanks for the inspiration!

  18. Sara Berkes says:

    Love this Bre!
    Such a great idea to create fictional build out pieces. I remember reading a post Shauna did about it and getting so pumped that she was promoting it, and now seeing you do it really inspires me to do some of my own as well!
    Doesn’t hurt that they look fantastic :)

  19. Jamie Galley says:

    LOVE the pasta background and the styling of the photography. Looks great all around :)

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