I get asked a lot why I don’t share more work on the blog regularly, but the truth is … most of my work is a process. Typically, clients will work with me on branding, build-out materials, and their website! Sometimes even more. When combining all of those elements, you’re looking at a good six month process from start to finish, minimum. With that said – final products come by over time, which of course I share. BUT, I thought it would be interesting to start sharing more insight from my process besides just the moodboards. I usually share a handful of logo variations with my clients, so I thought I’d show you some rejected options from different clients. I don’t mean for it to be a negative column on the blog, because all rejects lead to bigger & better things. It’s simply a part of the process.
Jen Hayden is an interior design stylist out in California with a killer eye for design. Remember her neutral cool moodboard??. I will be 100% honest with you in the fact that I had SO MUCH FUN creating different variations of her logo. The final product we landed with is not pictured here & I absolutely cannot wait to show it to you.