jen hayden / by breanna rose

I get asked a lot why I don’t share more work on the blog regularly, but the truth is … most of my work is a process. Typically, clients will work with me on branding, build-out materials, and their website! Sometimes even more. When combining all of those elements, you’re looking at a good six month process from start to finish, minimum. With that said – final products come by over time, which of course I share. BUT, I thought it would be interesting to start sharing more insight from my process besides just the moodboards. I usually share a handful of logo variations with my clients, so I thought I’d show you some rejected options from different clients. I don’t mean for it to be a negative column on the blog, because all rejects lead to bigger & better things. It’s simply a part of the process.

Jen Hayden is an interior design stylist out in California with a killer eye for design. Remember her neutral cool moodboard??. I will be 100% honest with you in the fact that I had SO MUCH FUN creating different variations of her logo. The final product we landed with is not pictured here & I absolutely cannot wait to show it to you.

  1. Milynn says:

    These are lovely logo designs! I’d love to continue to see your process and can’t wait to see the final logo!

  2. JEN says:

    This is awesome Bre! I am literally in the process of making a similar case study type post. I think it’s fun to share the rejected logos because it shows the range you can work in and how important it is to make a LOT of variations before you get to the final product. Look forward to seeing more of these!

  3. Violetta says:

    Loving the designs of these! Especially the top right one and the one with the H in the circle. It really makes me wonder what the final product will look like if these are the rejected logos!

  4. Jamy says:

    Love it Bre. So simple and fresh :)

  5. Josie says:

    I spy Homestead! I just used it for a video I made recently– love!

  6. Stephanie says:

    These are great! I’d love to see more of your process. Now that I’m in my second year of business, I’m reaching a point where I want a more polished, professionally designed logo. I love seeing the process and final product!

  7. The initial concepts are my favorite part of beginning a branding project. There’s nothing better than a client being excited about things that are happening and moving in the right direction. Great concepts. I can’t wait to see the final product!

  8. alicia says:

    These are awesome, I can’t wait to see the final project. I personally always struggle with creating enough logo variations for clients so I’m always excited when I see many amazing options other designers have created.

  9. I love these! Each one is so beautiful. My favorite is the third one down on the left…simple but striking.

  10. Leanda says:

    These are all awesome Bre! If I were the client I’d have a hard time choosing – can’t wait to see what was! I spy Homestead too. A great font :)

  11. Apparently being a “reject” isn’t a bad thing after all? ha ha! Love all of these. You are so talented!

  12. JP says:

    These are all so great…I’m really liking how insightful this is, can’t wait for more!

  13. KAIT says:

    I love this post! I think it’s so interesting to see your creative process, I love that you are sharing more and more of it. You really do have a talent!

  14. jen hayden says:

    Bre! What a treat! I am thrilled to see these again and can attest that “the process” and really specifically “your process” was the key ingredient to producing a product that I LOVE! It has even influenced my own design work with clients and given the collaborative element both greater respect and influence my tools for collaboration.
    For those of following Bre and her work I can’t say enough about her professionalism. These are all totally amazing logos I think we can all agree. BUT with respect to her ability to draw out of the client what they want and need – other options fall away simply because the right choice starts to rise to the top. Her process is spot on and will only continue to get better and better. As a visual artist I had absolutely no experience specifically with graphic arts or branding etc etc. Feeling like I was talking at times like a toddler was never an issue. Second to making the decision to start my own business was the decision to hire Bre to help me out. Seriously catch a rising star in Bre!

  15. Inge says:

    I wouldn’t know which one to choose, every logo looks fab! Very exciting to see what you’ve already came up with! Can’t wait for the final project! Oh and although I’ve never left a comment here, I do come by often and check out your lovely blog. I even mentioned it on my blog as part of a homework assignment of an e-course I’m following right now. It’s called 8 blogs that rock and why. Hope you’ll like it. You can read more here: http://www.simplyfabulouschic.com/2013/03/8-blogs-that-rock-and-why/
    Have a great weekend!
    Inge x

  16. wow, these are all really great though!

  17. Noor says:

    I love reading more about your process , thanks for sharing. I love all of these and hope to see more post like these :)

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