A good friend of mine from high school, Rob Wormley, approached me just before the end of last year in hopes to collaborate on an new adventure of his : Thought Circus. It’s a collaborative blog that covers all sorts of topics from life to culture + business and much more in between. We had a little catch up + brand sesh and kicked out some fun options! You can see the moodboard right here. Being that the word “circus” is involved, we wanted to incorporate that concept somehow without being too over the top, which you can see in some of the above options! In the end, Rob chose row one / number two + row three / number one as his direction. But ultimately, the non slanted version won for it’s ease of use!
And although the end result is nice and simple, the slight vintage texture and triangular pattern help capture that fun and playful feel of going to the circus. Cheers to an exciting new website, Rob! And hope to get a totally custom website someday to top it off.