I thought I’d share a recent branding process I worked on with Emily of Gem Photo — soon to be Em The Gem. We’re currently finishing up her website, so we haven’t technically launched yet. While the official new brand is a little different than what’s seen in this collection, I thought I’d share insight into SOME of the other presented options that didn’t make the cut. A peak behind the scenes, if you will. You can see the moodboard for this project right here and notice that we put heavy focus on a script that was both bold + modern. Plus, we ended up with a killer color palette that we both couldn’t be more excited about.
I absolutely cannot wait to share the rest with you all, seriously. The website concept is very out of the box and uniquely beautiful, so you can bet I’ll let you know as soon as that happens along with a full brand look. But until then, here is the official sneak peak!