I’m currently putting final touches on Sara Ray’s new interior design business branding, so I thought I’d show you some of the options presented + rejects, too!! I’ve loved sharing other process shots, so I’m planning on keeping these as a regular feature around here when work permits. Sara has an “old meets new” vibe about her interior work, so we wanted to combine modern typography with a lovely color palette for a slight mid-century tone. Design is a lot about creating just the right mix. For example, the black & white logotypes I’ve presented above are super chic and modern. But if I were to implement the color palette within these options, you’d start to feel a tinge of “vintage” come alive. With that said, I can’t wait to show you the final results! Just a bit more of waiting time, not long.