process by breanna rose / strut

Because I still can’t share any current project insights, I dipped back into my archives again – which is always a fun ride to look back on! For this particular project, we wanted something that was modern with a spin on type. Meaning, we really explored typography that became a little more aztec + geometric in function to give the brand that extra edge. But in the end, the upper left option was the winner, favoring simplicity with only one slight extra detail within the type.

  1. Angel Y. says:

    I think the upper left was definitely the right choice with the word, but I would love to see another brand have the type treatment from the bottom right. That seems like an exciting option. Thank your for sharing Breanna.

    • breanna says:

      Thank you so much! Agree on the bottom left being cool … I just feel like the RIGHT brand has to come around for that and who knows what that would be. ;)

  2. Rebecca says:

    I do like the one they choose. When I saw the choices I thought “that’s the one” but jeez, I really love what the bottom left one is doing. It’s so fun!

  3. Mimi says:

    I absolutely love the bottom right! It’s stark, yet fluid. What is that font called?

  4. I live in Austin and shop at Strut frequently. I LOVED their new branding when it first hit the tags, and now it is SO cool to see the other options they had! Nice work!

  5. Allison says:

    great client, great designs – what a fun project for you! thanks for sharing

  6. Brittanny says:

    My favorite is the upper right. They’re all great though. I am trying to work on my graphic design skills. I’m assuming you made these all in Illustrator. That is something I need to teach myself. I’m a strictly Photoshop girl.

  7. JP says:

    My favorite is the bottom-right. I really like the feather mark, too — did you illustrate that? I know this is a past project, but I think it would be interesting to see it with an extra thin stroke, too.

  8. brianna says:

    I’m really loving the third one! and that feather – so lush and fluffy. Makes me smile.

  9. Noor says:

    I really love the one with the little pink triangles in it but they are all really nice.

  10. Kaylie says:

    These are great … LOVE the colors!

  11. Katharina says:

    you go girl!
    you are such a talented and inspiring woman/graphic designer!
    (my favorite is also the one bottom right)

    xo Katharina

  12. Nichole H says:

    I like seeing all the extra options and styles that they had to choose from. I think these are all pretty great but I really like the ones on the left side. I can’t decide if I like the bottom or middle one better.

  13. Joy @ OSS says:

    Love all the different variations!!

  14. These are all so beautiful! I can see how you went with the top. If you’re going for modern simplistic, that was just the right amount of flair.

  15. Lana says:

    So great to see the design process and variations. I do like #1 and think #2 would be next for me.

  16. Jessica says:

    They are all so great! I’m really loving the middle and bottom right ones! Thanks for sharing!

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