Since it’s getting so close to launch time for a client of mine, I thought I’d share a little insight into the process before everything is released and out there! Scout Lifestyle is a new online brand that will sell modern day bedding + textiles that are absolutely beautiful. Seriously. Alex came to me at the very beginning of her process and was so passionate about creating a brand that truly reflected her products. In contrast to the last process shot I shared with you ( two distinct directions ), we knew that for THIS identity, we wanted something very simple + modern. And because of this, the presented options ( some shown above ) weren’t as starkly different, but more of an exploration in variations. Honestly, it came down to typography. Condensed or not. We also made sure each option had a little edge to it in terms of details.
In the end, you can see which option we went with by visiting their coming soon page. It’s amazing how such a simple brand can be paired with a fun mark + pattern to make it feel complete. The color certainly helps, too! The good news is that unlike most process projects I put up on the blog, this one is ALMOST ready to launch. I just received a link to the test website this week and everything is looking so killer and ready to go – I can’t wait to share it with you all!! I promise to share more as soon as that comes around. Plus, it’ll be a fun new shop for those of you who are looking to spruce up your own home. Promise!