I’m pretty pumped to share this branding process with you guys! It’s been a long time coming, but a rewarding experience at that. Laurel came to me with a new business idea for a brick and mortar juice cafe. My first thought was, FUN. And yes. I like juice. It’s always a great moment when inquiries realize the importance of branding and are eager to jump on board. Together, we chatted about concepts and devised a plan for going forward. Like many projects, the initial branding concepts weren’t too crazy different from one another. I had a good idea about where she wanted to go, so the main variations came into play with typography and the use of bold vs thin. While the final result isn’t any of the above, we did use a lot of the elements that you see. And in the end, simplicity was the winner. Currently, we are just about to dive into website design – so more to come on that front. We hope to launch in the spring, which isn’t too far away. More soon!