Since late last fall, I’ve been working with a local sushi catering business that has a unique perspective on what they’ll be offering. While their main focus is on using local veggies and sustainable fish options, they also want to help put together gatherings that bring people together at the table. It’s all about community! So for their branding, we explored two different paths, which you can see inter-mingled above. The first is a much more modern + bold look, while the second is lighter + fresh. The common thread between everything, though, is simplicity! Score. In the end, the clients chose the bold look for its presence, since the color palette certainly helps bring in that slight soft touch, too. We are currently finalizing the brand right now + will be starting on their website design soon! More to come.