Branding Process for Lydia Jane | by Breanna Rose

As usual, I’m pretty pumped to share these process shots with you all today! They are for a fun client who I spoke a little bit about right here a week ago. Lydia’s story + strategy is so great and it’s been an absolute breeze working with her so far. As you can see, we kept “edgy” in play at all times, but in different ways. That was key. We needed to figure out what the right amount of “edge” was. Obvious or not. The first option was a little more light + open ( less obvious in “edge” ), while the second option was far more bold in comparison. We are actually still finalizing things, but have made significant headway on the chosen direction. For now, I’ll just say that less is more. I’ll make sure to share the final result once we put everything together! More soon. PS. Sorry for always being such a tease with these posts. I truly love hearing all your thoughts and sharing insight into my process, so I hope you don’t mind … too much. ;)

  1. Janneke says:

    Nice designs! I really like the two middle ones. I’m curious to find out what the end result is going to be! :)

    • breanna says:

      Same. :) I will say that the middle left did not make the FINAL cut, although it was close. It was just a bit too different from what she needed. Fun to keep in the archives, though!

  2. Sara says:

    As an aspiring graphic designer, I always love reading about your process and seeing little bits and pieces of your designs. My favorite one of the bunch is the bold lettering with pieces missing. It’s classy/classic, but also edgy. And I think it matches with the urban chic mood board you did for the “edgy story”. Great job with them all, but particularly that one!

    • breanna says:

      Thank you so much Sara! Glad you enjoy it. :) I love that one, too. It’s cool how words can still be completely legible with parts missing!

  3. Jo says:

    I like how the middle one on the left (didone) stays so legible. And I don’t mind the snippets one bit. I actually love these process posts, I think the process is just as important as the result. It’s interesting to see your reasoning behind a solution.

  4. Emma says:

    These are all amazing! I can’t wait to see what you end up with. I love the middle left one- it’s so different from the others but it looks really cool!

  5. Sarah says:

    There is really no need to excuse, your process posts belong to my favorites! It is so interesting to see how other designers are working. I am really sorry for not having a blog to give something back ;) By the way, I like the options with the initials LJ. Especially the first one: It works great they way it is, but in addition to that the LJ could also be used on its own. Perfect!

  6. Brittany says:

    I love your process posts! They are my favorites :) these designs are awesome. I think the top right is my fave but they’re all great!

  7. Charlotte says:

    Top left is my favourite, I’d go so far as saying it’s the best new logo I’ve seen in a while… the others are great too, obvs, but if I was the client top left would have my heart x

    The London Project | Charlotte’s Web

  8. Jaclyn says:

    Big fan of the middle left one as well! Love these process posts!

  9. Kate says:

    It’s so great to see the process. I love all of these. =]

  10. Noor says:

    Oh this is hard. I think my favorite is the one in a rectangle, but maybe without the the triangles so it does not look so trendy which goes out of style so fast. I love them all really though, but that is my favorite.

  11. Yuni says:

    Wow, they are all amazing! And omg how beautiful the “LJ” is! But, my fave are the top right and the middle left. Great job, Bre!

  12. Oh my, it is never ever a bother! I look forward to these posts…

  13. Nice designs! They look amazing.

  14. Dailyrisa says:

    I like the top right and a curve of L in the first.
    Thank you for sharing this process, I can’t wait to see the final. Every designs are beautiful.

  15. All beautiful designs – different, but similar. Your style is wonderful.

  16. Carsla says:

    Love the first two options! Adoring your style! Looking forward to your future posts! ;D

    <3 Carsla
    Founder & CEO of Connect-the-Cloths
    A stylist, foodie, & writer's blog in development.

  17. Jes says:

    love them all! my faves are the top and middle left!
    what font is the middle left?! thanks!

  18. Webbyrå says:

    very stylish logos. like them all :D

  19. Top left and bottom right…That’s what felt right after reading about the client on the moodboard post…If you feel comfortable on sharing a bit more about how you jump start the design process (e.g. choose type first than design extras or type vs. bold/thin or even how you add edgy elements) would be great :)

  20. sandi says:

    they all look amazing! Are there any fonts that compare to the one on the top right or do you sell that font? Thanks~

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