Guess what? I have yet another moodboard to share with you guys. You probably all think I’m crazy and only make these things all day ( I kinda wish I did ), but that’s definitely not the case. I just happen to have a handful of new branding projects starting up – so share I must! This palette is so soft, clean, and simple. The plan is to play with thinner/fluid script type and pair it with serif fonts.

It’s weird – I feel like serifed fonts have been out of my life lately. Woops. Welcome back!

  1. Anto says:

    What a sweet mood board. It feels to me like the sweet, soft and clean colors with a serif font will give sophistication and beauty to this project. Lovely.

  2. Kimmy says:

    Beautiful board! I love the color combinations, and I’m always a sucker for serifed fonts. And that New Orleans one is lovely as well! That sky/blue area at the bottom is my favorite :)

  3. I love how clean this feels. I am also completely in love with the geo print style arrangement of the blue and clouds.

  4. Alice says:

    Lovely. Curious as to the image sources? I’d love to know who the hand lettering is by.

  5. Leila says:

    Stunning! What fonts do you use?

  6. […] Minneapolis area! You can take a look back and see the moodboard that we developed for her project right here. We wanted something that was soft, simple, & […]

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