I don’t know if anyone’s noticed, but ever since I switched my brand from moxee to breanna rose, I’ve been playing with different fonts. My logo + mark have always been solid from the get go, but I wasn’t sold on what to use for body copy throughout my branding materials + portfolio/blog. Although most people would like to tackle this sort of thing BEFORE launching, I went through several trials to see what I liked best – and I’m okay with that!
It’s taken a bit of time and patience, but I’ve finally come up with which fonts I prefer. My initial problem was finding fonts that I could not only use for print, but on the web as well. After all, most of my business is done online – so it was a biggie to make sure everything was consistent! In the end, I decided to upgrade my Typekit account, which is a great web-font service ( SO many good fonts!!! ). Everything is either the same across all platforms, or I’ve found an almost exact substitute for the web. It’s hard work being a font snob, but I think I’ll sleep soundly tonight knowing it feels right.
* For those of you wondering, I ended up with good old futura. It was a war between univers and futura ( classics ) for a LONG time, but the web options were much better for the latter. Phew!