I’ve been an avid user of Pinterest for awhile now. Just like most, I have endless boards dedicated to design, fashion, interior, and tasty FOOD. And some secret ones, too. ;) But it wasn’t until recently that I really considered how to use the platform to better my business. While Twitter and Facebook came easily to me, Pinterest was a whole different ball game in terms of marketing yourself. For the longest time, I just posted what was visually appealing to me – and that was that. Pretty mountains? Posted. Tasty cake? Posted. I didn’t give it much further thought and didn’t expect much in return, either.
But then it dawned on me : I have an audience there, too, so why not take advantage of it?? I decided to spend a couple weeks trying new things and learning easy ways of being productive over there for the betterment of my business. I’m not sure why I haven’t tried harder over there before ( face palm ), but it certainly does help! As I’ve always said : the more you put yourself out there, the greater your potential audience can be. Here are just a few things I have learned over on good old pinterest :
BE DESCRIPTIVE For the longest time, I thought it was “cool” to have subtle + overly creative descriptions. But guess what? That doesn’t make you very searchable. If I label that cookie recipe with “scrumptious,” people searching for “cookies” probably won’t find me. With that said, don’t be afraid to get blatent about what you post. I thought I was cheating my creative self and felt like a fraud by doing so, but that’s not the case. Cheers! You’ll now be found easier.
ORGANIZE CONTENT Again, creative old me thought it would be neat to keep my boards to a minimum. And while there’s nothing wrong with that, it really is harder to find specific content within these mega boards. If I only had one board dedicated to design and a client was looking specifically for pattern ideas, they would have to sift through everything design related under the sun, which is a lot because I’m obsessed with that stuff. By grouping things, people may not be as interested in what you’re sharing as a whole and will walk away if they are looking for specifics. People are picky + tricky. Make it easier for them!
TITLES When a user searches anything on pinterest, they can choose to browse through pins or boards. Unfortunately, if you have some artsy fartsy name, it’s not going to show up. Even if it’s the most original name out there, chances are people won’t search for that specific title. If they want typography, they will search for “typography.” I know it sounds boring, but it works. Similarly, because titles can only be so long – take advantage of board descriptions. It’s another way of pulling up your board ( and showing your personality!! ) through searching.
IT’S ALL ABOUT THE VISUAL Pinterest is all about pinning from our gut. If we love something, we pin it. And when you curate your space well, people will notice! Usually, that means consistency and typically, you can get a feel for somebody’s aesthetic appreciation just by scrolling through their feed. This is especially important for creative types who are promoting their craft and working with others. Your potential clients will get a good sense of who you are and what you like, which may sway their decision to hire you! Also remember that vertical photos really are FOR THE WIN when it comes to pinterest. Horizontal imagery shows up small, while vertical ones work as a focal point.
Beyond these few things, there are the usual tips like “promote your work” and “don’t be annoying” that come to mind, but I know they’ve regularly been covered and don’t need much explanation! Overall, the ideas that I’ve talked about above have been game changers for me, even in just the past month or so. I always ask potential clients to list where they found me in my inquiry form, and I’ve been surprised to see so much “pinterest” lately. Sure, Twitter and Facebook are great – but pinterest has that extra visual boost. And we are creatives, after all. Take advantage of it + enjoy!!