Utilizing Pinterest | Breanna Rose

I’ve been an avid user of Pinterest for awhile now. Just like most, I have endless boards dedicated to design, fashion, interior, and tasty FOOD. And some secret ones, too. ;) But it wasn’t until recently that I really considered how to use the platform to better my business. While Twitter and Facebook came easily to me, Pinterest was a whole different ball game in terms of marketing yourself. For the longest time, I just posted what was visually appealing to me – and that was that. Pretty mountains? Posted. Tasty cake? Posted. I didn’t give it much further thought and didn’t expect much in return, either.

But then it dawned on me : I have an audience there, too, so why not take advantage of it?? I decided to spend a couple weeks trying new things and learning easy ways of being productive over there for the betterment of my business. I’m not sure why I haven’t tried harder over there before ( face palm ), but it certainly does help! As I’ve always said : the more you put yourself out there, the greater your potential audience can be. Here are just a few things I have learned over on good old pinterest :

BE DESCRIPTIVE For the longest time, I thought it was “cool” to have subtle + overly creative descriptions. But guess what? That doesn’t make you very searchable. If I label that cookie recipe with “scrumptious,” people searching for “cookies” probably won’t find me. With that said, don’t be afraid to get blatent about what you post. I thought I was cheating my creative self and felt like a fraud by doing so, but that’s not the case. Cheers! You’ll now be found easier.

ORGANIZE CONTENT Again, creative old me thought it would be neat to keep my boards to a minimum. And while there’s nothing wrong with that, it really is harder to find specific content within these mega boards. If I only had one board dedicated to design and a client was looking specifically for pattern ideas, they would have to sift through everything design related under the sun, which is a lot because I’m obsessed with that stuff. By grouping things, people may not be as interested in what you’re sharing as a whole and will walk away if they are looking for specifics. People are picky + tricky. Make it easier for them!

TITLES When a user searches anything on pinterest, they can choose to browse through pins or boards. Unfortunately, if you have some artsy fartsy name, it’s not going to show up. Even if it’s the most original name out there, chances are people won’t search for that specific title. If they want typography, they will search for “typography.” I know it sounds boring, but it works. Similarly, because titles can only be so long – take advantage of board descriptions. It’s another way of pulling up your board ( and showing your personality!! ) through searching.

IT’S ALL ABOUT THE VISUAL Pinterest is all about pinning from our gut. If we love something, we pin it. And when you curate your space well, people will notice! Usually, that means consistency and typically, you can get a feel for somebody’s aesthetic appreciation just by scrolling through their feed. This is especially important for creative types who are promoting their craft and working with others. Your potential clients will get a good sense of who you are and what you like, which may sway their decision to hire you! Also remember that vertical photos really are FOR THE WIN when it comes to pinterest. Horizontal imagery shows up small, while vertical ones work as a focal point.

Beyond these few things, there are the usual tips like “promote your work” and “don’t be annoying” that come to mind, but I know they’ve regularly been covered and don’t need much explanation! Overall, the ideas that I’ve talked about above have been game changers for me, even in just the past month or so. I always ask potential clients to list where they found me in my inquiry form, and I’ve been surprised to see so much “pinterest” lately. Sure, Twitter and Facebook are great – but pinterest has that extra visual boost. And we are creatives, after all. Take advantage of it + enjoy!!

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  1. beth says:

    Really great, informative post. Thanks!

  2. Jo says:

    Thanks for this actionable list! I’ve been using pinterest a lot lately and really like it. I didn’t think to optimize the process to help my work. I’m guilty of having boards named illo and typo :S and tacking all kinds of identity work onto brand design. But I’m off to go fix that right now.

    • breanna says:

      No worries, I did the same thing until I had my face palm moment. I kept trying to be ultra creative and catchy, but it’s just not searchable if that’s what you’re aiming for!

  3. Melinda says:

    These are all great suggestions Breanna. I’ve also tried to implement some of these the past couple of months. I just recently re-ogranized all my boards and re-named them so they are search friendly. You’re right, as creatives we tend to go towards unique titles, but it’s really those keywords that will help viewers find you!

  4. Laura says:

    These are great pointers! My pinterest might be getting a makeover soon…

    • breanna says:

      Glad to hear that! I’m still working on mine, too. Maybe organizing a bit more if time permits. ;)

  5. Danielle says:

    This is a really great post, Breanna – thank you! I’m totally stuck on keeping my boards to a minimum but it makes so much sense to organize with more detail to make browsing and sharing easier.

    • breanna says:

      Thank you so much – glad you enjoyed! My minimal self still wants to stay minimal, but eh, I’d love to promote my biz too. ;)

  6. Caroline says:

    Such a great idea for a post! As it happens, two days ago I spent some (A LOT) of time reorganizing my boards and making them less witty and more descriptive. It’s ridiculous how good it feels now that all my inspiration is organized and easy to find! Thanks for sharing your tips!

    • breanna says:

      Agreed! I feel like a lot of us creatives like to perfect + organize, so it’s kind of a nice little ritual to go through and sort everything up on there! Love it.

  7. Jin says:

    I guess I should change board, “fonttastic” to just fonts/type!! Among many other things, ha! Great tips. Thanks!

    • breanna says:

      Haha, I LOVE IT. Creative names are still awesome – you could totally use it in the boards description, perhaps. That would still show your flair. ;)

  8. Sharna says:

    These are great suggestions! I’ve been getting a itch to do this but don’t want to spend all the time. I know that when I am looking for a great cookie recipe..green door inspiration…Christmas card ideas.. I search Pinterest instead of Google because I know it’s filtered through a bit more.

    PLUS I ever get to it, it might be easier for ME when I’m looking for that specific pin again.

    Sharna

    • breanna says:

      Yeah I feel ya. When I first decided to get more organized, I just didn’t worry about where I put what in the past. I decided to just start a few new boards and organize NEW pins. But you’re right – it’s nice for US to be able to search our own boards, too. May have to go back in the past and sort stuff over time. :)

  9. Quyen says:

    These are all really great tips. I definitely need to retool my pinterest a bit from a personal site to a public site!

  10. jensen says:

    I always want to reorganize my boards, but then it always seems so daunting. But now there’s more motivation.

    Not sure if you know this, but if you go to http://www.pinterest.com/source/blog.imbreannarose.com/
    you can see all the stuff that people have pinned from your blog. (and you can replace your url with any other to see what’s been pinned from there)

    • breanna says:

      Yes, I LOVE the little source trick. :) I often visit there to see what people are liking from this little old blog!!

  11. Temmy says:

    This is very insightful. Thanks for these actionable bytes!

  12. Love these tips! Heading over to Pinterest to streamline my profile now :) xx

  13. Alex says:

    I just discovered your blog and I really think IT´S AMAZING.
    This post is really helpfull because you´re so right about these things about pinterest.
    Consider me as a new follower.

  14. Fenne says:

    I don’t know a lot about pinterest yet, but I like the way I can store/share lovely images without saving all of them on my computer. Thanks for your article!

  15. Emma Irene says:

    Thanks for sharing! I’ve been putting together “mini-resolutions” for 2014 and organizing my Pinterest is one of them – I appreciate your tips!

    Happy New Year!

  16. […] Breanna explains how we can utilize Pinterest […]

  17. Hello! I featured this article on my monthly roundup of the best things on the web this month, which you can read here: http://spikesandstardust.com/2013/12/31/december-delights/. I hope you have a brilliant New Year’s Eve!

  18. maddie says:

    Great post! I currentlyuse Facebook and Instagram to grow my following and neglect Pinterest. I use it, yes, but I don’t use it to my advantage. Because it’s such a creative place, getting out of the habit of labeling thing with odd names for the sake of being different is important if you want people to find you. If it’s a green dress, say it’s a green dress!

  19. I’ve been thinking about this a lot. Maybe 2014 is the year to put it in practice!
    Thanks for the tips

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